Video Marketing For Divorce And Family Law Attorneys
There are many ways in which you can market your family law firm online. You can set up a website, blog and social media pages, write informative content and choose striking images. (more…)
Ep 052: Using Social Media To Grow Your Business During A Crisis
Ep 052: Using Social Media To Grow Your Business During A Crisis
Using Social Media To Grow Your Business During A Crisis
The Digital Slice Podcast is brought to you by The Friedman Group, LLCUsing Social Media To Grow Your Business During A Crisis
In today's episode of The Digital Slice Podcast, Brad shares a recording of a virtual presentation he gave at the Resilience 2020 Global Virtual Conference, titled Using Social Media To Grow Your Business During A Crisis.
2020 has been a year of crisis for business owners and marketers alike. Of course, we’ve been devastated by the COVID-19 Coronavirus for most of the year and, more recently, our attention has been directed to the Black Lives Matter movement.
In this Episode:
Brad advised that when a crisis occurs, pause everything and take stock in what you're currently doing and what is going on around you.
Brad suggests spending a significant amount of time listening.
Brad suggests that another key question companies must address is: Who should we communicate to?
Brad believes that a crisis may afford a business the time to take a dive deep into the company messaging.
Brad suggests that you focus in on the best channels to use to get your message out to your audience.
During a crisis Brad suggests that you focus on being there for your customer and your lead rather than selling your product or service.
Quotes from this Episode:
“Businesses need to be nimble. Be aware of what is going on in the world. And aware of how that might result in a shift in their digital marketing strategy.” - Brad Friedman
“In these circumstances, you have to ask yourself, Is my content going to be appreciated right now?” -Brad Friedman
“When crafting our marketing messages, it’s always a good idea to put ourselves in the shoes of our audience.” -Brad Friedman
“Silence would be deadly. And, saying the wrong thing could also be damaging.” -Brad Friedman
“To be honest, if you’re working with me, or if you’ve heard me speak before, you know I’m always preaching that your marketing message needs to be a message of helping along with selling.” -Brad Friedman
“There is no better time than a crisis to be “Shelping” in order to grow your business.” -Brad Friedman
Resources:
Brad Friedman
Twitter:
@BradFriedman
@FriedmanGrp
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 049: The Psychology Of The Voice
Ep 049: The Psychology Of The Voice
The Psychology Of The Voice
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Tracy Goodwin is a voice coach. And, we’re not talking about singing! Over the last 30 years, Tracy has coached thousands of celebrities, business professionals, entrepreneurs and podcasters around the globe how to find their voice and captivate the room so they inspire others and make a bigger impact with their message.
Tracy’s approach, the Psychology of the Voice is unique and gets to the core of eliminating voice habits and changing them for good.
People all over the world seek her out for her expertise to free the barriers that keep them from getting to the next level in their business and personal lives.
In this Episode:
- Tracy’s entrepreneurial journey started at age 12, even though she was raised in a family where she wasn’t allowed to use her voice.
- What is this Psychology of the Voice method of teaching?
- What are the five elements of vocal variety and how can we use them to get what we want?
- “Pause” is the most powerful tool in the voice toolbox.
- Voice work is about re-writing habits.
- Why so many people can benefit from this work and it’s not on their radar.
- You can use your voice to take your business to the next level.
Quotes from this Episode:
“I couldn’t imagine that I was supposed to be a voice coach because of my history.” – Tracy Goodwin
“Before we’re 5, literally one phrase like, ‘Hey Brad, shut up!’ can change how we use our voice forever.” – Tracy Goodwin
“I help people find the best version of themselves and reveal it in their voice.” – Tracy Goodwin
“So, I teach people how to speak with confidence, how to make connections instantly, how to captivate the audience no matter if its an audience of one or of thousands, and compel people to do what they want them to do.” – Tracy Goodwin
“I have so many people say, ‘This isn’t voice, this is transformation.’ ‘This isn’t voice, this is finding my identity.’ And, that’s really how I feel about it.” – Tracy Goodwin
Resources:
Tracy Goodwin
Website: Captivate The Room
Facebook: Tracy Goodwin
LinkedIn: Tracy Goodwin
Twitter: Tracy Goodwin
Instagram: Tracy Goodwin
Podcast: Captivate The Room
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 048: 10X Your ROI in 7-Steps
Ep 048: 10X Your ROI in 7-Steps
10X Your ROI in 7-Steps
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Busy entrepreneurs don’t need to hear about a hundred steps to marketing success! What entrepreneurs and small business owners need are baseline reviews and a deep understanding of their customers and competitors.
Jason Weaver is an author, digital growth marketer, and a Managing Partner at Local Web Marketing System.
In this Episode:
- Jason’s entrepreneurial journey from writing a book to building his own business
- A how-to digital marketing plan via Jason’s book, “FIX Marketer: The 7-Step Plan to 10X Marketing R.O.I. For Local Businesses”
- What it really takes to get your business started
- How to establish processes and systems to increase your productivity as an entrepreneur
Quotes from this Episode:
“If you have a 7-step plan or strategy and 5 of those 7 things work and you can see that they’re making you money, you can keep improving and you can cut out all the stuff that doesn’t work and double down on what’s working” - Jason Weaver
“You have to ask every customer for feedback, and you have to reply to every review.” - Jason Weaver
“If you understand your customers and you understand your competitors then you can start to see the mindset of the customer in the landscape they’re going through.” - Jason Weaver
“Even if nobody from your industry is doing good ads, you can go look at these guys that are doing good ads and do it yourself.” - Jason Weaver
Resources:
Jason Weaver
Website: Local Web Marketing System
Website: FIX Marketer
Facebook: Jason Weaver
Facebook: Local Web Marketing
Facebook: FIX Marketer
LinkedIn: Jason Weaver
Twitter: Jason Weaver
Book: FIX Marketer: The 7-Step Plan to 10X Marketing R.O.I. For Local Businesses
FIX Marketer
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Ep 046: Finding Plan B Success
Ep 046: Finding Plan B Success
Finding Plan B Success
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Securing employment is not the only option you have. A “Plan B” can involve doing what you are meant to do in this world and succeed with it.
Rajeev Mudumba is a seasoned entrepreneur, author, podcaster, and strategic Plan B coach with 2 decades of professional experience. Rajeev recently wrote the book, “My Inspiration: Quotes that shaped my self improvement journey.”
In this Episode:
- Rajeev’s professional and entrepreneurial journey – writing a book and launching his podcast
- The how’s of Plan B Success Reveal and Plan B Success Blueprint coaching course
- Steps on how to build your personal brand
- How the Wework issue is a lesson learned for founders and VCs
Quotes from this Episode:“This is that kind of a book. There’s no one way to read it, back or front. You just open it up and hopefully whatever professional or personal challenge you’re going through, you’ll find an answer in one of the quotes. That’s my aspiration for it.” - Rajeev Mudumba
“It is so important to go on that journey of self-discovery.” - Rajeev Mudumba
“What’s the point in wasting time and you do it half-heartedly or half of it. Either do it or don’t do it. - Rajeev Mudumba
“With my programs, I’m basically trying to show them that there’s another way. You can go back to the customer directly and you build your brand. You build your influence.” - Rajeev Mudumba
“If you want to scale, it’s not possible to do it all yourself.” - Rajeev Mudumba
Resources:
Rajeev Mudumba
Website: Rajeev Mudumba
Facebook: Plan B Success
LinkedIn: Rajeev Mudumba
Instagram: Rajeev Mudumba
Twitter: Rajeev Mudumba
Podcast: Plan B Success
Rajeev's Book: My Inspiration: Quotes that shaped my self improvement journey
Tools Discussed:
Otter.AI: Otter.AI
Audioburst: Audioburst
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
