by Brad Friedman | General Business Advice
In a lot of ways, your pitch deck is perhaps the single most important piece of marketing collateral that you will ever create - because it's the one that decides whether your business stays trapped inside your head or comes screaming into reality for all to enjoy. It's a document aimed directly at a very specific audience - your investors - designed to sell them not only on your idea, but on your ability to execute that idea in the right way at precisely the right time. (more…)
by Brad Friedman | Digital Marketing
This year, Mother's Day is celebrated on Sunday, May 13. The fact that it's a Sunday makes it easier for the entire family to come together and celebrate. But before the celebrations begin, you need to make sure you have a present picked out for your mother and it's one she will appreciate. (more…)
by Brad Friedman | Inbound Marketing
Inbound marketing is a natural fit for small business. Inbound marketing is actually modeled after the way small businesses always thrived, by giving customers a go-to place to solve their problems. (more…)
by Brad Friedman | Inbound Marketing
Within the last several years, inbound marketing has transformed the way businesses attract and gain customers. In the past, small businesses attempting to reach prospective customers relied mostly on traditional methods such as placing ads, running television commercials, and cold calling. This is referred to as outbound marketing because the efforts of the business extend outward to the customer. The small business is the one initiating contact with the prospect. Inbound marketing, however, is the reverse of outbound marketing. (more…)
by Brad Friedman | Digital Marketing
Valentine's Day has become a major holiday for businesses, with people spending millions of dollars on their significant others. Recent statistics indicate consumers spend an average of almost $140 for Valentine's Day. The scope of this holiday goes far beyond the familiar items such as jewelry, romantic dinners, flowers, and chocolates. The fact is, every business can find a way to profit from Valentine's Day. Here are 5 tips to help you accomplish this. (more…)
