by Brad Friedman | Inbound Marketing, Social Media
Why You May Need To Invest In Marketing Strategy Consulting
Whether you're a business owner of a new company that's just getting off the ground or if you currently run an established business that you'd love to take to the next level, the most important aspect of your business' long-term growth is your digital marketing strategy. Because while focusing on things like logistics, cost structure, suppliers and resources, and other business activities might help your business grow in the short-term, it's only when you leverage the power of smart digital marketing strategy that you can achieve the type of significant long-term business growth that most business owners only dream of. (more…)
by Brad Friedman | Inbound Marketing
Although inbound marketing has become very popular, a lot of people still have doubts about whether it actually works. This is because inbound goes against everything we’ve learned about marketing. When we think about marketing, we visualize a process of reaching out to the customer to convince them the product or service we’re selling is worth the investment i.e. we visualize outbound marketing. Inbound works in the opposite way. You don’t reach out to the customer; they reach out to you. And there are many inbound marketing techniques you can use to make sure that you don’t lose out when this happens. (more…)
by Brad Friedman | Inbound Marketing
Inbound marketing tactics for CPAs is the first of two posts this week focusing on the inbound marketing topic. Be sure to visit us again on Thursday to read our next post on the topic.
Inbound marketing tactics for CPAs should focus on the CPA's personal approach as a way to differentiate and prove expertise. A certified public accountant is no different in the financial world, especially with CPA's living for years with the idea that they resemble buttoned-down machines. Because many people already dread having their taxes done, many still look at a CPA with stigma rather than as a human being. While some are lucky to have individual CPA's they get to know as people, it's not that way with everyone. (more…)
by Brad Friedman | Inbound Marketing, Social Media, Technology
Successful crowdfunding is not a science, it's an art, a knack. You have to convince strangers that your idea is worth doing and you have to convince them enough that they vote with their wallets. A study of 400,000 crowdfunding campaigns conducted by HiveWire and Shopify provides some insights. (more…)
by Brad Friedman | Inbound Marketing, Social Media
We hear so much about making an inbound marketing strategy. The term has been kicking around for at least 10 years, but it was widely practiced before it became a business byword. We get the impression that it is almost universally practiced by companies that use the internet for marketing. Indirect marketers are bloggers, contributors to newspapers, experts on television and radio, talk show habitues and suppliers of expertise wherever possible. (more…)
