by Brad Friedman | Social Media
As the Fourth of July fast approaches, have you thought about what kind of original inbound and social media marketing tie-ins you could do with the holiday? While it's usually customary for companies to have sales connected to the Fourth, you probably don't want to adhere to the usual ideas. With such rich creative canvases available now in content marketing, it opens a door to connecting the Fourth of July to your business products in ways you couldn't do in years past. (more…)
by Brad Friedman | General Business Advice
Memorial Day is May 30th and is part of Military Appreciation Month. Many also celebrate Memorial Day as the introduction to Summer. The nation honors the service of those who sacrificed their lives serving in The United States military. It also celebrates the coming of Summer. What is the coincidence of these two apparently opposite sentiments? The coincidence may be related to flowers. The holiday originated after the American Civil War as Decoration Day, a day when the nation decorated the graves of veterans with flowers, the flowers of May. You know, “April showers bring May flowers.” The holiday became Memorial Day with the merger of the Union and Confederate Decoration Day holidays merged after the turn of the century. (more…)
by Brad Friedman | Social Media
This article was written by Christopher Riegger, an expert on list building and growth for small businesses. Check out his writing at Growth Fruit. Originally published on AdWeek
I did a search recently to find some good information about running a social contest. The latest post I found through Google search was an article from July 2014, and most of the articles I found were from 2011 or 2012. That's about 30 years ago in internet years. Digital marketing has evolved a great deal in the last five years, with social media changing at an especially rapid pace. (more…)
by Brad Friedman | Inbound Marketing
This week’s Guest Post is written by Sally Smith a writer with years of marketing experience. Currently Sally is writing for Foxley, a website building business based in Australia.
One of the best ways to get your content noticed is to create a stunning headline. Studies have shown that a reader will click on an article or blog post 80 percent because of the headline and 20 percent because he or she is interested in the content. Therefore, it is your job to grab attention and create blog titles that will compel a reader to stop and click on your content. (more…)
by Brad Friedman | Social Media |
Local SEO tactics are an important part of every small business’ digital marketing strategy. If you’re trying to improve your online persona and drive traffic to your website, you can do this with local SEO. You might have heard that SEO is dead. (more…)
