by Brad Friedman | General Business Advice, Social Media
How To Manage Your Social Media Policy
It takes multiple people to design and implement a great social media marketing strategy. But different people can have vastly different ideas about how to approach social media marketing, including what kind of tone to cultivate on a social media page, how often content should be posted, and even what type of content is appropriate to post. This is why it’s essential to design a social media policy for any social media marketing strategy. Failing to do so can lead to unfocused, ineffective, and potentially even inappropriate content on your social media pages. (more…)
by Brad Friedman | Inbound Marketing, Social Media
Use These 7 Social Media Tools To Succeed Online
Social media is a crucial aspect of your marketing strategy. But sometimes it can be easy to be overwhelmed, as there are so many topics you can post and tweet about, and you often find that you lack the time to do it all. These tools can help you plan your social media marketing strategy. (more…)
by Brad Friedman | General Business Advice
This Guest post is written by Veronika Kavanova, Head of Marketing and PR at FreelanceHouse. She's a healthy lifestyle freak, and Game of Thrones enthusiast. You can find her on Twitter. (more…)
by Brad Friedman | Inbound Marketing, Social Media
Why You May Need To Invest In Marketing Strategy Consulting
Whether you're a business owner of a new company that's just getting off the ground or if you currently run an established business that you'd love to take to the next level, the most important aspect of your business' long-term growth is your digital marketing strategy. Because while focusing on things like logistics, cost structure, suppliers and resources, and other business activities might help your business grow in the short-term, it's only when you leverage the power of smart digital marketing strategy that you can achieve the type of significant long-term business growth that most business owners only dream of. (more…)
by Brad Friedman | Inbound Marketing
Although inbound marketing has become very popular, a lot of people still have doubts about whether it actually works. This is because inbound goes against everything we’ve learned about marketing. When we think about marketing, we visualize a process of reaching out to the customer to convince them the product or service we’re selling is worth the investment i.e. we visualize outbound marketing. Inbound works in the opposite way. You don’t reach out to the customer; they reach out to you. And there are many inbound marketing techniques you can use to make sure that you don’t lose out when this happens. (more…)
