Doctors need a strong online presence. You can't convince me otherwise. I know, medicine is considered a “noble profession.” As a result, not a lot of doctors realize marketing is important in this profession too. How else are you going to let people know about your practice? How else can you inform them about the services you offer? You do realize social media is the new word-of-mouth marketing. Right? (more…)
Blog Content. It's often a struggle to come up with something relevant to post. And, it's important to think about your digital marketing strategies and how you will target consumers who are at different points in your sales funnel. (more…)
Inbound marketing is by far the best way to promote your medical practice online. In a technology world where more patients are scouring the Internet seeking information about doctors, hospitals, and medical treatments, staying on trend in your digital marketing is critical. Embracing inbound naturally positions your practice in front of this audience to increase exposure and help you grow. (more…)
As the medical community faces an increasing bevy of competitors to keep up with medical demands, uniqueness has become more necessary than ever. Next to lawyers, there isn't a more competitive industry than being a medical doctor, with competitors likely in the same building or even on the same block where your practice is. As such, you possibly fear you're canceling one another out because you all look the same to prospective patients. This only leads to patient frustration because they can't differentiate the various practices and determine best for them. (more…)
