With digital marketing likely top of mind in your business, have you figured out what you could improve in the coming year? If you think you have all bases covered, you may not when it comes to content. In the B2B world, creating content isn't always so cut and dry either. It doesn't always mean just writing something basic and hoping it becomes found. (more…)
If one thing is true about inbound marketing, it is that it is constantly growing and adapting to the world around it. Naturally, people have quite a bit to do with the changes made to inbound marketing tactics. As our interests and attention span changes, so must inbound marketing. (more…)
Social media has a distinct prejudice toward short attention spans that demand snappy images and snippets of text. It's hard to tell what came first: did our short attention spans demand that social media apps only produce snippets of information — bite-sized pics, quick videos, text — or did all of these social media apps that revolve around data snippets create our short attention spans? (more…)
I recently listened to Facebook's Q1 2015 Earnings Report call. Mark Zuckerberg and Sheryl Sandberg were very upbeat about their report, the current position of the company and the future. On more than one occasion each of them reminded us of Facebook's mission to connect the world. Facebook’s Investor Relations page tells us: (more…)
The Power of email is demonstrated on a daily basis. I know I haven’t been alone in saying email is far from dead. In fact, hardly anyone says this anymore because the evidence of the power of email is overwhelming. Consider these findings from a survey conducted by the retail marketing firm Listrak, as reported by eMarketer. (more…)
