Social Media and Nonprofit Organizations: Why You Should Be More Social
Nonprofit organizations are an important part of our society and need to take advantage of social media to be found. Social media has changed how people seek information, interact with businesses, and share information about their lives. Over 70% of adults who are online use social media and half of those adults use multiple social media platforms. Our attraction to social media is our natural desire for acceptance, approval, competition, status, self-expression, and closure. We can “like” a post to show approval and when our posts are “liked,” we feel acceptance. We compete in online games, receive virtual awards, and win virtual competitions with our friends. Tapping into these natural desires is what makes social media and nonprofit organizations a great team! (more…)