Live video is an essential component of your digital marketing strategy, Video is proven to be a vital tool for sales and marketing. Small businesses who leverage them experience better engagement from their audience, increased lead generation, and greater revenue. (more…)
Video is unquestionably an important ingredient to your digital marketing strategy. In fact, 2016 was declared “The Year of Video Marketing” as businesses and marketers sought to use creative ways to leverage videos to reach target audiences…especially in their social media marketing. 2017 is guaranteed to take this trend another notch higher on the scale of important digital marketing tactics. With social videos generating a whopping 1200% more shares than text and images combined, having a working video strategy is imperative to the overall growth and visibility of your brand. (more…)
Periscope is one of the leading live video services and it has many applications. Not everyone sees how useful this type of application is for business purposes. Live streaming makes it possible to engage with your audience in an exciting way and make them feel like they're part of the action. Let's look at some of the best ways to use Periscope for business. (more…)
Developing a social media marketing strategy for 2016 is important. Just sticking with what you did last year is a mistake because, as you know, things are changing all the time and you need to keep up. You don't have to go as far as crumbling up your old plan and tossing it out, however. Take some time to analyze what worked and didn't work last year, then try out at least one new social media marketing strategy this year. You may be pleasantly surprised with the results. Here are three good ideas to try in 2016: (more…)
Streaming live video apps are all the rage this summer, particularly because of their ease of use on social media for live personal events. While you've likely seen live Periscope or Meerkat video feeds on Twitter, they aren't the only video streaming apps available on the market today. They're also not completely a play toy, even if it seems that way with most live streams you've seen. (more…)
