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Ep 012: Build Your Business By Speaking Human-to-Human #H2H

Ep 012: Build Your Business By Speaking Human-to-Human #H2H

by | The Digital Slice

Ep 012: Build Your Business By Speaking Human-to-Human #H2H

by Brad Friedman

Build Your Business By Speaking Human-to-Human #H2H

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Does human-to-human have a place in business? Gone are the days when business is all about the big brands and huge corporations which seem impervious to who the customer is and what he really needs. This day and age is all about social business and of knowing, understanding, connecting with, and even developing a relationship with your potential and existing market.

What it takes is true authenticity in the way you use technology and communication tools to make that individual on the other end feel he is interacting with a human being instead of a company or brand. This podcast episode focuses on how to be human in a seemingly non-human world and still grow your business.

Bryan Kramer is the ultimate human being - President and CEO of PureMatter, a Brand Marketing and Interactive digital agency. He is a well-known social business strategist, impressive keynote and TED speaker, executive coach, trainer, Forbes columnist, consultant, and best-selling author.

It is Bryan who instigated the #H2H or human-to-human movement in social, marketing, and business. With literally thousands of followers in social media, he has acquired an intimate understanding of the innerworkings of social technology and social behavior.

Bryan is considered an authority on everything #H2H or human-to-human and his first book, “There is no B2B or B2C: It’s Human to Human #H2H” rose to the top-selling spot in Amazon business books on its first week of release. The Writer named #H2H as the number 1 buzzword for 2015.

Bryan is also the foremost global leader when it comes to the art and science of sharing. His second bestseller, “Shareology: How Sharing is Powering the Human Economy”, was published by Morgan James Publishing and was listed as one of Business Best Sellers Top 25

In this Episode:

    • How Bryan’s interest and work in human marketing was ignited
    • How to humanize the use of chatbots in communication
    • How to leverage technology to help with business while maintaining your authenticity as a human being/business owner
    • Amount of time spent vs. Quality of value delivered in closing more business with customers
    • How to silence the noise of technology and social media to permeate your target market
    • Steps to take in humanizing your brand
    • How talking to 10 people is better than sending emails to 10,000
    • How to attract the right people and build your tribe out of your authentic interests and unique passion
    • The importance of self-care such as meditation in achieving work-life balance
    • Bryan’s free video series on humanizing marketing and branding; and one-on-one coaching
    • All about the H2H Private Club, Hot Seat, and Master Class
    • How doing something unexpected but needed, and in a personalized manner is an effectively humanized marketing for your business

    Quotes From This Episode:
    “I don’t think we should pretend to be machines.” - Bryan Kramer
    “When we can make each other smile or laugh and entertain each other, we’re being our most human selves.” - Bryan Kramer
    “I love to use automation upfront to strike up a conversation with the right people and then for the human side to take over with the response.” - Bryan Kramer
    “It’s not the amount of time that you spend on something that makes you the money that you make. It’s the quality of the thought process and the strategy and the brand that you build and the creative ways that you connect with people.” - Bryan Kramer
    “We need to go back to a more simplistic time of marketing” - Bryan Kramer
    “Authenticity is probably the number one key to building a real business, if you’re a small business.” - Bryan Kramer
    “It really is about picking up the damn phone and calling people.” - Bryan Kramer
    “No matter what size the company, you are the brand.” - Bryan Kramer
    “Slowing down helps us make more quality decisions.” - Bryan Kramer

    Resources:

    Bryan Kramer
    Twitter: @bryankramer
    Facebook: BryanKramer
    LinkedIn: BryanJKramer
    Website: http://bryankramer.com

    Bryan Kramer’s books

    Headspace

    Insight Timer

    H2H Private Club

    Brad Friedman

    Twitter:

    @BradFriedman

    @FriedmanGrp

    Facebook: https://www.facebook.com/thefriedmangroup

    LinkedIn:

    https://www.linkedin.com/in/bfriedman/

    https://www.linkedin.com/company/the-friedman-group-llc

    Youtube: https://www.youtube.com/friedmansocialmedia

    Website: https://friedmansocialmedia.com

    Books
    “Brad Friedman on Digital Marketing,” by Brad Friedman
    “The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

    Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 011: 10 Growth Hacking Strategies For Small Businesses With Small Budgets

Ep 011: 10 Growth Hacking Strategies For Small Businesses With Small Budgets

by | The Digital Slice

Ep 011: 10 Growth Hacking Strategies For Small Businesses With Small Budgets

by Brad Friedman

10 Growth-Hacking Strategies For Small Businesses With Small Budgets

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Jon Ferrara’s a technology entrepreneur and noted speaker about Social Sales and Marketing. He pioneered relationship management as a co-founder of GoldMine Software, one of the early innovations in CRM and marketing automation. Now, Jon's the CEO of Nimble.

  • Establish yourself as a thought leader or trusted adviser in your industry
  • Tools to use for identifying content and influencers as well as for sharing content
  • How quick it is to read and share content, both personal and professional daily, as an individual or company and as a team
  • The five E’s of social selling: educate, enchant, engage, embrace, and empower your customers
  • How to use a CRM to keep track of your network when it begins to expand considerably
  • The advantages of using a contact management over CRM
  • How to use Nimble as a contact manager that will connect your contact, email, calendar, and social
  • Use social listening and social CRM like Nimble to discover common interests and contact data
  • Using segmentation as an eighth strategy
  • Use group messages
  • Nurture your segmented list with email sequences

Quotes From this Episode:
“Relationships are critical to your personal and business success.” - Jon Ferrara
“Your personal brand helps people to see you.” - Jon Ferrara
“I think we connect on the 5 F’s of life: family, friends, food, fun, and fellowship.” - Jon Ferrara
“If you listen to people, they’ll tell you exactly what you need to know to find a way to add value.” - Jon Ferrara
“When you’re connecting with somebody, what you need to engage effectively is context and insight.” - Jon Ferrara
“Just by sharing the content of others, you actually begin to surface as a thought leader yourself.” - Jon Ferrara
“If you’re a business owner today, don’t forget that you can’t just share content on your corporate identity, you need to share content on your personal identity, and ideally on your team members’ identity.” - Jon Ferrara
“Whatever tool you choose, should have at its heart, contact management and social, work with all the tools that you use and work in the places wherever you’re engaged in.” - Jon Ferrara
“Contact management is about you, and engagement, and relationships.” - Jon Ferrara
“It’s easier to sell to somebody you’ve already sold to and get referrals from them than it is to go find somebody new.” - Jon Ferrara

Resources:

Jon Ferrara
Twitter: @Jon_Ferrara
Facebook: jon.ferrara
LinkedIn: https://www.linkedin.com/in/jonvferrara/
Website: https://www.nimble.com

BuzzSumo
http://buzzsumo.com

Buffer
https://buffer.com

Hootsuite
https://hootsuite.com

Zest
https://zest.is

Nimble
https://www.nimble.com

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 010: Take Your Blog To The Next Level – Tips And Tricks For Bloggers

Ep 010: Take Your Blog To The Next Level – Tips And Tricks For Bloggers

by | The Digital Slice

Ep 010: Take Your Blog To The Next Level – Tips And Tricks For Bloggers

by Brad Friedman

Take Your Blog To The Next Level - Tips And Tricks For Bloggers

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Should you be blogging at this point in your business? Content marketing has always been on top of the list of any organization’s or brand’s marketing strategies, and for a good reason. In particular, blogging as a form of content marketing has helped many companies achieve success in measurable ways.

For one, it can help you establish thought leadership in the industry. It can also drive traffic to your website and increase the likelihood of conversions. But, how can you maximize the benefits of blogging so it can continually help you with sales and marketing?

In this episode of BRADS.LIVE, we discover many ways to generate content, make use of tools, and genuinely help people with your blog content while growing your company.

Mike Allton is a speaker, award-winning blogger, author, and brand evangelist. His blog, The Social Media Hat is a content marketing haven and resource complete with ebooks, guides, and free articles for small businesses. Mike teaches businesses strategies, tactics, and tools for success through content marketing together with SEO, social media, and mobile apps. He is also an Agorapulse brand evangelist, strengthening its relationship with agencies, influencers, social media educators and brands.

In this Episode:

  • How Mike has been blogging for 10 years and how he started The Social Media Hat
  • The direct relationship between the amount of content created and speed of online success
  • How helpful content brings in traffic, leads, and sales conversions
  • The results of a HupSpot study on how effective content creation is for numerous companies
  • How blogs generate organic traffic
  • How to overcome the challenges of creating enough posts for your blog
  • How blog posts should ideally come from your own experience or opinion instead of being heavily researched
  • How to use Evernote to track your ideas for blog topics
  • Making use of your audience’s frequently asked questions and questions they’re supposed to be asking as blog post ideas
  • How to use videos or video interviews as the basis for your content
  • How content creation is more cost-effective and inbound marketing-oriented
  • The advantages of content publishing vs. Cold-calling
  • How to develop the blogger’s mindset
  • How sharing about personal interests can make you relatable and focusing on only one interest for branding purposes
  • The real essence of newsjacking and leveraging the news cycle bell curve
  • Considerations on what you can write about in relation to interest and layering
  • How to gauge which content is relevant for your audience using tools
  • How blogging should be very conversational like you are speaking to your audience directly
  • How to create authentic content that’s more your own than outsourced
  • How to do SEO by linking, interlinking, and creating long-form content
  • How to use Agorapulse to custom-promote your content

Quotes From this Episode:
“The more that you’re able to publish, generally speaking, the faster you’ll get to whatever those goals are.” - Mike Allton
“After about 50 pieces of content, the number of visits and the number of leads began to rise exponentially.” - Mike Allton
“Blog posts do not have to be heavily researched.” - Mike Allton
“The other hurdle that a lot of people have that they may or may not admit is that they hate to write.” - Mike Allton
“Once you’ve pushed it out, that content keeps working for you, day and night without you ever having to pick up the phone.” - Mike Allton
“But if you spend an hour creating a piece of content that really helps people, all the feedback is positive.” - Mike Allton
“That’s what happens over time once you do inbound marketing, people come to you and they’re already grateful.” - Mike Allton
“I need to talk about something personal so that people can relate to me on social media.” - Mike Allton
“When they see a particular event that has happened, you need to ask yourself, is now a good time to write about?” - Mike Allton
“If you got an idea for a particular blog post, but you’re not sure if there’s real interest there or not, take it to social and ask.” - Mike Allton
“Your blog is a real opportunity for you to share who you are.” - Mike Allton

Resources:

Mike Allton
Twitter: @mike_allton
LinkedIn: https://www.linkedin.com/in/mikeallton/
Website: https://www.thesocialmediahat.com

Evernote
https://evernote.com

Newsjacking
https://www.davidmeermanscott.com/books/newsjacking/ -Online Course
Newsjacking-Inject Breaking Generate Coverage -eBook by David Meerman Scott

BuzzSumo
http://buzzsumo.com/

SEMrush
https://www.semrush.com

Agorapulse
https://www.agorapulse.com

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 009: Build And Strengthen Your Company’s Future Using Inbound Principles

Ep 009: Build And Strengthen Your Company’s Future Using Inbound Principles

by | The Digital Slice

Ep 009: Build And Strengthen Your Company's Future Using Inbound Principles

by Brad Friedman

Build And Strengthen Your Company's Future Using Inbound Principles

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Inbound or outbound? One of the questions you may be confronted with when it comes to marketing is whether you should have an inbound or an outbound strategy. This is especially important considering the investment required when implementing these marketing strategies over a period of time.

At the end of the day, what you need is an effective technique that does not only attract potential customers but also helps build trust that will lay the foundation for a long-term relationship with them. Inbound marketing could be a good fit for your company. But beyond marketing, an inbound revolution has been taking place - making inbound a philosophy to guide and direct your whole organization and business toward success. Discover the principles of Inbound Organization in this episode of The Digital Slice Podcast and learn how to live it and breathe it in your business.

Dan Tyre is one of the original team members of Hubspot. Dan is a recognized authority in inbound marketing as well as sales. He is also a senior level software executive, writer, speaker, investor, mentor and coach for inbound success. His expertise is in inbound sales, inbound marketing, and inbound service.

Todd Hockenberry is the owner of Top Line Results, LLC specializing in leading revenue growth in small to medium-sized companies and focusing on capital equipment, technology, and manufacturing. Todd is a published author for industry and technology trends specifically in magazines such as Photonics Online, The Fabricator, Modern Application News, Industrial Laser Solutions to name a few. He is also a sought-after speaker in trade shows and tech conferences.

In this Episode:

  • How Todd started to unknowingly use inbound principles while working with an industrial company
  • How effective quality content, SEO, and email campaigns are in engaging customers as Todd discovered in 2002
  • How Todd founded Top Line Results, partnered with HubSpot, and agreed with Dan to write a book on Inbound Organization
  • How inbound has evolved into a philosophy that can be applied to the rest of your organization and your whole business
  • How Todd and Dan synergized to the writing of the book, Inbound Organization
  • How HubSpot and its leadership team lent support in the writing of the book
  • How decision-making and buying power has been turned over from the sales person to the buyer
  • How change has to start within the organization first in order to grow as a business
  • How being helpful from end to end is central to an Inbound mindset and strategy
  • Why transforming into an Inbound Organization is relevant today
  • How leadership is critical to the transformation to an Inbound Organization
  • How sales and marketing has to work together to create a satisfying customer experience
  • How referrals are still the best source of leads making the customer journey critically important
  • How the MSPOT or Mission, Strategy, Plans, Omissions, and Targets is a helpful tool for focus and execution
  • How to create the buyer persona from a behavior standpoint more than demographics
  • How Gary Vaynerchuk is right about the importance of content
  • How helping and establishing a relationship with potential customers is the key to selling
  • How to make the Inbound Operating System work for your organization from hiring, to cultivating a company culture, to the customer experience
  • How transparency should work in an Inbound Organization as a core value

Quotes From this Episode:
“We started to write about case studies and application stories and solution stories about problems and solutions and what we found was we could really engage an audience.” - Todd Hockenberry
“We wanted to give HubSpot Partners a tool and a credibility piece that they could hand to customers or prospects and say, this isn’t just about marketing, it’s really about your whole business.” - Todd Hockenberry
“Buyers’ behavior has changed over the last ten years.” - Dan Tyre
“The balance of power just went from the sales person and over to you.” - Dan Tyre
“The basis of inbound in this book is you gotta be a human being.” - Dan Tyre
“You have to understand and treat people like human beings.” - Dan Tyre
“To grow, you need to change your business.” - Todd Hockenberry
“If you’re not practicing Inbound, quit.” - Dan Tyre
“Your customers, your users are your best sales people if they’re happy.” - Todd Hockenberry
“Reality is, if you don’t practice Inbound, you’re gonna get annihilated, and I can prove it.” - Dan Tyre
“Inbound is all about being a human being.” - Dan Tyre
“Companies have to recognize that the brand they project to their customers is also one they have to think about and cultivate for their employees.” - Todd Hockenberry

Resources:

Dan Tyre
Twitter: @dantyre
Facebook: https://www.facebook.com/dtyre
LinkedIn: https://www.linkedin.com/in/dantyre01/
Website: https://hubspot.com
Website: https://www.hubspot.com/dantyre

Todd Hockenberry
Twitter: @ToddHockenberry
Facebook: https://www.facebook.com/todd.hockenberry
LinkedIn: https://www.linkedin.com/in/toddhockenberry/
Website: https://www.top-line-results.com/

Book by Dan Tyre and Todd Hockenberry: Inbound Organization

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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