Since there's over a foot of snow outside and the high today is supposed to be 20, after shoveling the driveway and sidewalk, I decided to spend the rest of the day inside today. As you would expect, I had to spend some time on Facebook. While poking around there I found a new feature called “Suggested Events,” which uses your Facebook check-in information to suggest events you may want to attend. (more…)
How you use LinkedIn depends on what you are trying to achieve and who you want to connect with. LinkedIn is the place to be if you want to grow your network of professional contacts. With more than 100 million members who have an average income of more than $100,000, LinkedIn is the social network to use to help you build your stable of professional contacts. If you want to network with serious decision makers then LinkedIn is the place to be. And, here are some tips to help you generate business opportunities. (more…)
Twitter got a major upgrade yesterday and now sports a brand new look and many new features worth exploring. I think this was a major update resulting in a new website, new apps for iOS and Android and a major update to it's recently acquired social media integrator, TweetDeck. (more…)
In 2009 Facebook changed its privacy settings without telling users and the FTC brought charges that were resolved this week. The changes made by Facebook resulted in portions of user's accounts becoming public, including their profile picture, birthday, friends list and other personal information. (more…)
I have always felt that some marketing rules mirror life's rules to live by. For example, I believe any business using social media or thinking about integrating social media into their current marketing plan must consider the six P's: Proper Planning and Preparation Prevents Poor Performance. All too often a business owner goes to the youngest member of the staff, or an intern, and says, “We need to start doing that social media stuff. Everyone else is.” When the staff person or intern inquires about the details, the answer is, “How would I know, just get us out there and fast.” All too often there is no plan or there is a skeleton plan that doesn't include any goal or a roadmap to achieve them. (more…)
