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Regulators realize it’s so easy to get carried away on social media. The concept of putting out an idea that can be viewed and shared by hundreds, maybe thousands, is exciting.
Two years ago when I started my business eight out of ten people I met with told me “Social media is a fad. I'm not willing to risk spending money in a down economy on something that won't be in existence in another year or two.” Two years later, Facebook announced it has one billion active users and I never hear the phrase “Social media is a fad.” Social media is big business. Social media is being woven into businesses of all sizes. Social media is where people go before they purchase your product or service. And businesses are starting to realize they must develop a presence on social networks if they want to survive. (more…)
