Craft Your Story To Attract Customers And Win Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and David Saltzman, CEO at The Saltzman Group, discuss the importance of crafting your story to attract customers and win business.

David Saltzman is the Principal at The Saltzman Group (TSG), which helps salespeople and organizations in the US and abroad clarify and deliver messages that win clients, crush sales goals, and build their businesses. David is a Certified StoryBrand Guide, having studied with Don Miller and the StoryBrand Team in Nashville.

TSG also serves as a fractional CMO for companies in a variety of industries worldwide and produces the award-winning ShiftShapers Podcast, which reaches a weekly audience of more than 4000 listeners as well as ShiftShapers Focus, a 7-minute infomercial for firms to use in their advertising and marketing. David also hosts the upcoming (September 2022) series, “You’re on Mute – Why your clients can’t hear you. tm ”, a series of one-minute videos
which focuses on helping salespeople, executives, and teams remove common communication Roadblocks.

His high-energy presentations make him a sought-after public speaker on marketing and communication strategies for professionals. For more than 20 years, he was the monthly benefits columnist for a variety of insurance industry publications.

He is a past President of the National Association of Health Underwriters and, in 2003 recipient of NAHU’s Harold R. Gordon Memorial Award. He is a founding member of the NAHU All-Star Band and currently lives in Knoxville.

In this Episode:

• David talks about the importance of crafting and telling your story.
• David talks about the 7-part StoryBrand framework.
• David talks about M-E-G-O discussions and being Yoda, not Luke Skywalker.
• David talks about the need to focus on your prospect and his/her problem, not how you're going to solve it.

Quotes from this Episode:
“I will not let any of our clients go into the marketing phase without going through the message phase.” – David Saltzman
“If you're going to see a C-suite level person or somebody who's built a business, they're the hero of their story.” – David Saltzman
“The second thing we do, and this usually shocks clients as well, is we show them what happens if they don't follow the plan.” – David Saltzman
“It all comes back to that North Star. It's all gotta tie together.” – David Saltzman
“The most difficult thing for salespeople to do, is to stop talking. And stop talking so long that the silence becomes uncomfortable and wait for your prospect to talk.” – David Saltzman

Resources:

David Saltzman:
Facebook: The Saltzman Group
LinkedIn: The Saltzman Group
YouTube: The Saltzman Group
Website: The Saltzman Group

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

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Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

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TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

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