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Ep 158: Beyond Sodas And Sneakers: The Hidden World Of B2B Marketing

Ep 158: Beyond Sodas And Sneakers: The Hidden World Of B2B Marketing

Ep 158: Beyond Sodas And Sneakers: The Hidden World Of B2B Marketing

by Brad Friedman

Beyond Sodas and Sneakers: The Hidden World Of B2B Marketing

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad and Moira Vetter as they dive deep into the intricacies of B2B marketing. They talk about longer sales cycles, sales funnels, what’s boring, and more.

Moira Vetter is the Founder & CEO of Modo Modo Agency, a 4-time Inc. 5000 company, a 2023 U.S. Chamber Top 70 Small Businesses and the 2023 Cobb Chamber Women-owned Business of the Year. Over three decades, Moira has fostered growth for Fortune 500 Global Brands and hypergrowth mid-market companies. She was named the 2022 NAWBO Woman Business Owner of the Year, a 2023 Leader in Corporate Citizenship and received the 2023 AMA Atlanta Lifetime Achievement Award. She is the author of Adventure and former contributor to Forbes and Ad Age.

Moira benefits from her 35 years of working client-side and agency-side across industries and organizations, driving brand leadership and market growth for leading global corporations. Once a college dropout, Moira finished her degree when she was almost 40 and continues to push boundaries and expectations within both the business and marketing communities.

Outside the agency walls, she serves on the executive advisory boards of AMA Atlanta, KSU’s Coles College of Business, 48in48, and Campbell-Stone Retirement Community. Moira authored AdVenture: An Outsider's Inside View of Getting an Entrepreneur to Market and contributed over 200 Forbes articles on how entrepreneurs raise capital and manage money. She recently received the 2023 AMA Lifetime Achievement Award and was named the 2022 NAWBO Woman Business Owner of the Year.”

In this Episode:

  • Moira talks about the nuances of B2B marketing.
  • Moira says things in the B2B space changed quite a bit during COVID.
  • Moira says it's “total crap” that B2B decision makers are boring.
  • Moira discusses how sales funnels are used in B2B marketing.
  • Moira also talks about the longer sales cycles we see in B2B businesses.

Quotes from this Episode:
“You have to be kind of sophisticated about how you go about building an integrated marketing solution.” – Moira Vetter
“And so one of their stats is that in the sales cycle, only about 5% of B2B audiences are in the market to buy right now.” – Moira Vetter
“It's trying to get people to talk in 10 second, 20 second sound bites about transforming a customer situation, not spending 30 minutes talking about features.” – Moira Vetter
“Some of the coolest people I know are running B2B organizations are CEOs that are changing the world, literally changing the world.” – Moira Vetter
“And so all of those innovations in how media and targeting and broadcast and everything have gone, have changed the face of what is possible for B2B.” – Moira Vetter

Resources:

Moira Vetter:
LinkedIn: Moira Vetter
Podcast: Marketing Madhouse Podcast
Website: Modo Modo Agency

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 153: A 4-Step System To Grow Your Business

Ep 153: A 4-Step System To Grow Your Business

Ep 153: A 4-Step System To Grow Your Business

by Brad Friedman

A 4-Step System To Grow Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and David St. Germain as they chat about a variety of tactics to grow your business, including having more than one lead strategy.

Business Growth Expert David St Germain has a unique experience on how he became one of the most in-demand, and highest paid business growth consultants.

David started in door to door sales when he was just 18 years old. He took the job because at the time he didn’t like waking up early and could start work in the early afternoon. A natural entrepreneur, David took his money from his door to door commissions and began reading books about business and success, and started testing the waters of different small business ventures.

For the first 10 years, David failed at almost every business idea he attempted. But he kept reading and studying, attending dozens of business seminars and reading over 1,000 books.

By his late 20’s David started to have his first real success. After a couple years of having some mild success (6 figure business), he stumbled into his first big success. David then built a B2B business from almost nothing to over 14 Million dollars a year within 5 years achieving a 27,000% growth rate!

David then started a B2C business, and also took that business to over 8-Figures in sales. After 12 years running these companies David exited the businesses in late 2023 and decided to focus on business growth consulting for companies that want to grow their business fast.

https://www.linkedin.com/in/davidstgermainmarketing/

David lives between Vancouver, Canada & Miami, Florida.

In this Episode:

  • David talks about looking at lead flow and sales when working with a business that wants to gorw.
  • David shares with us his “4 Pillars of Business Growth.”
  • David says your business needs to evolve, or die.
  • David discusses the need to differentiate yourself, or get crushed.
  • David also talks about the importance of having more than one lead strategy.

Quotes from this Episode:
“Some things you just learn by sort of getting smacked in the face by a metaphorical two by four.” – David St. Germain
“You need more cash than you think you're going to need when growing a business .” – David St. Germain
“Number one is that you should have more than one thing going on.” – David St. Germain
“ I think a lot of people might go in with no plan and just think the leads convert themselves.” – David St. Germain
“You know, in person is the best. Second best is on the phone.” – David St. Germain

Resources:

David St. Germain:
LinkedIn: David St. Germain
Website: David St. Germain

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 137: Increase Your Sales With These Effective Funnel Strategies

Ep 137: Increase Your Sales With These Effective Funnel Strategies

Ep 137: Increase Your Sales With These Effective Funnel Strategies

by Brad Friedman

Increase Your Sales With These Effective Funnel Strategies

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Elias Zepeda as they chat about the secrets to high converting sales funnels, including tools you’ve never thought about before now.

Elias Zepeda is the founder and CEO of Need Clients Now, a national marketing agency specializing in customer acquisition. Throughout the years, Elias and his team have been helping businesses, both small and large, scale their revenue by building high-converting sales funnels for their businesses in various industries, including tech, beauty, and service-based businesses.

In this Episode:

  • Elias talks about sales funnels being one of the fastest ways to generate leads and sales.
  • Elias reminds us that signing up for an email newsletter is a basic sales funnel we are all familiar with .
  • Elias says that hosting a webinar or other event is a type of sales funnel.
  • Elias has found that social proof is really important for the success of a campaign.
  • Elias says small business owners should be incorporating text messages in their marketing.

Quotes from this Episode:
“The sales funnel is the lifeline of a business in order for them to get more appointments for their sales team, or for them to really just generate more revenue.” – Elias Zepeda
“At the end of the day, it's just a process of what are you offering and what are the steps that someone is taking for them to become familiar with you and your offer.” – Elias Zepeda
“Someone that is making that time investment to come to a live workshop to learn about your offer. They're a great prospect as long as the right presentation is delivered.” – Elias Zepeda
“It's getting harder and harder for people to trust a free event or to trust a guide, a ebook, a free course, whatever it is you know, consumers are wise and there's a lot of competition out there.” – Elias Zepeda
“It's important for us to have kind of an omni channel approach.” – Elias Zepeda

Resources:

Elias Zepeda:
TikTok: Elias Zepeda
Website: Need Clients Now

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Social Media Marketing And The B2B Buying Cycle

Brad Friedman | Social Media Marketing and the Prospect of Creating a Workable B2B Buying CycleSocial media marketing for small B2B businesses continues to increase, despite it still being a mystery to some B2B companies. With buyers wanting more personal communication, they probably feel like every B2B company is alike, especially when those companies continue to run their marketing as they have in the past. If you run your B2B business this way where every buyer gets treated like another number, then you need to revise things before your buyers head to your competitors. (more…)

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