by Brad Friedman | Inbound Marketing
In the professional world, there are two types of businesses and each markets in very different ways. Businesses with “Customers” always want more customers. Marketing is a way of life, whole departments are dedicated to it, and they do so with proud gusto.
Then there are businesses and individual professionals with “Clients.” This group includes doctors, lawyers, financial advisors, and other professions that focus on the skills of one or a small team of highly trained professionals. Businesses with clients will tend to have practices instead of shops or venues. Each year, they only take on a manageable number of new clients, and just want clients whose needs truly fit the services these businesses have to offer. And for this kind of business, marketing is often seen as ‘low' or too ‘salesy' for the refined and respectful reputation of your practice. (more…)
by Brad Friedman | Social Media
The ease of using Facebook and its ability to communicate text, photos, and videos to a potential audience of millions has made it popular with businesses like yours who want to communicate with their customers, prospects and brand advocates. Many of the followers who you've attracted to your page eventually become regular customers. You consider the social media site a useful part of your marketing arsenal. However, Facebook also has several powerful features that can be used to expand your reach. (more…)
by Brad Friedman | Social Media
This is a Guest Post written by Lisa Mason, a content marketing specialist with her own company, Social Media Satisfied.
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by Brad Friedman | Social Media |
Yahoo's chief executive Marissa Mayer appears to be on course to turn around Yahoo, a company many took for dead not long ago. A review of recent interviews indicates Mayer's vision for Yahoo “is about making the world's daily habits more inspiring and entertaining.” Mayer also has been telling us that Yahoo is developing technology intended to personalize content from the Internet and make it accessible to people on their mobile devices. (more…)
by Brad Friedman | Social Media
Facebook notified media around the world they had a big announcement to make yesterday. Like many others, I was on the edge of my seat waiting to hear what new feature was going to be introduced yesterday to boost Facebook’s stock price and confidence on Wall Street. Speculation was rampant with thoughts of mobile advertising networks, a gaming platform, its own smartphone, a Facebook OS, a total site redesign, real privacy features and other brilliant ideas. (more…)