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The Dynamic Duo: Inbound Marketing And SEO Copywriting

The Dynamic Duo: Inbound Marketing And SEO Copywriting

Inbound Marketing and SEO are a match made in web marketing heaven. They are symbiotic, meaning they help each other when used at the same time, and both are amazingly useful techniques for driving curious potential customers to your website. Both must be uniquely targeted for your ideal audience and both must anticipate what your customers will search for and want to read about. In essence, the same research that reveals which SEO keywords to focus on also provides you with topics on which to write your inbound marketing content. The content, in turn, should be SEO optimized to contain the targeted keywords, which it can do relevantly and interestingly because that's what you're writing about in the first place! Watch your readership and conversions grow when you employ these tactics. (more…)

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