by Brad Friedman | Inbound Marketing
Inbound Marketing and SEO are a match made in web marketing heaven. They are symbiotic, meaning they help each other when used at the same time, and both are amazingly useful techniques for driving curious potential customers to your website. Both must be uniquely targeted for your ideal audience and both must anticipate what your customers will search for and want to read about. In essence, the same research that reveals which SEO keywords to focus on also provides you with topics on which to write your inbound marketing content. The content, in turn, should be SEO optimized to contain the targeted keywords, which it can do relevantly and interestingly because that's what you're writing about in the first place! Watch your readership and conversions grow when you employ these tactics. (more…)
by Brad Friedman | General Business Advice, Inbound Marketing
Every business owner is looking for SEO tips. It's getting harder and harder to get our website found via organic searches. So, SEO, or search engine optimization, has become very important. The actually language you use is also very important in keeping or driving away current customers, leads and prospects. You can convey the same information in a conversational, technical, dry, forceful or enthusiastic way. But the way in which you write needs to resonate with your target audience. (more…)
by Brad Friedman | Inbound Marketing
One of the top challenges for inbound marketers is generating quality leads. Not just leads, but leads who are sufficiently knowledgeable about a company and its products that sales representatives can convert them into buying customers. The problem, as noted by Hubspot, is that marketers and salespeople don’t agree on what constitutes a “quality lead”—for example, more than 40% of salespeople report that it’s becoming more difficult to sell to the leads they receive from the marketing team: (more…)
by Brad Friedman | General Business Advice
Great SEO tips can help your digital marketing be inexpensive yet effective. But in order for it to work, people have to be able to find you. And this means you need to rank well on the search engine results pages (SERP). (more…)
by Brad Friedman | Social Media
As you know, website speed plays a vital role in ensuring visitor retention, customer purchases, and mobile site responsiveness. With Google changing its algorithm on a regular basis, doing what you can to keep up the speed of your website is more important than ever. (more…)
