This Guest Post was written by Diana Gomez, Marketing Coordinator at Lyoness America.
So you've hired a great designer, software developer, brand consultant and marketing team. Maybe you even sprung for a writer to optimize your product pages. But what about the obligatory “About Us” page? How much importance have you placed on it? (more…)
Using Google Local, formally know as “Google Places,” improves your visibility on the Internet. Often, when building a firm's online reputation, many professionals lose track of a simple reality: most companies have physical locations and their clients or customers are from a specific geographical location. Seems simple and logical enough, but many spend thousands optimizing their sites, using every keyword they can imagine, designing fancy logos, and forget one of the simplest ways to boost your visibility on Google: using Google Local. (more…)
Duplicate Content? Many attorneys like to blog or even write their own website content. While this might seem a good way to avoid expense, it usually ends up harming a firm's search rankings more than it helps. Why? Because when attorneys write website content, they often create duplicate content. Usually this is done completely by mistake, but sometimes it is intentional. In either event, it is likely harming the site's visibility on search engines. (more…)
Image from: http://www.advernation.com/
It’s Free Tips Tuesday! Today we’re going to give you 5 tips to rise to the top of Google’s search results. (more…)
As someone who just recently started using Google+, I’ve had to toy around with it a little bit to realize what makes it so much bigger and better than the other social media sites out there. At first it seems much too close to Facebook, just as I’ve become more familiar with it I’ve grown to really enjoy using the site. (more…)
