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Ep 005: Livestream To Grow Your Business

Ep 005: Livestream To Grow Your Business

Ep 005: Livestream To Grow Your Business

by Brad Friedman

Livestream To Grow Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Live streaming has garnered a lot of attention of late because of its ability to attract subscribers and potential clients. Although some have been very successful in making it work for their business, not everyone can earn from it directly - and this is not a bad thing because there are other paths you can take as a business owner to help you maximize various live streaming benefits.

Certainly, you can go ahead and sell products to monetize live streaming. But like most successful live streamers, you can also opt to use live streams to build long-term relationships with clients. Re-purposing your live stream content to create an online portfolio is likewise a smart move toward solidifying your digital footprint. Whichever way you choose, when done right, there is no doubt that you can take advantage of live streaming to grow your business.

Broadcasting has always been Ross Brand’s first love. He’s been an on-air personality, show host, and reporter. In 2015, his passion was ignited once more as he watched and participated in shows on Blab. From there, the @livestreamuni Twitter account came to life, sharing news and live stream broadcasts. In just 8 days, @livestreamuni garnered 500 followers. Driven by the early adopters’ fervor for the platform, Ross opted to feature broadcasters and brands through his creation, LivestreamUniverse.com and produced high-quality content using live stream platforms.

In this Episode:

  • How Ross loves featuring live streamers, learning from them and getting to know live stream personalities
  • The 3 paths by which live streaming can be used to get direct earnings or foster relationships with customers
  • How simple selling can be done via live streams
  • How to build relationships or build your personal brand using live streaming
    How to repurpose live stream content to your blogs, YouTube channel, Twitter, or LinkedIn, through the portfolio method
  • How to deal with challenges like having no or few audience members or not knowing what to talk about in your live stream
  • The importance of developing a live streaming skill set today for its huge future potential
    How to deal with the fear of live streaming especially for first-timers
  • The basic tools to get started with live streaming using what you already have
  • Ross’ red carpet experience at Mario Armstrong’s Never Settle Show

Quotes From this Episode:
“It’s the rare business or individual or whatever who’s doing live streaming and making money just from their show.” - Ross Brand
“You’re going to build your brand, you’re going to get known, and then when somebody needs your service, they’re going to find you.” - Ross Brand
“It’s making an investment now in a relationship that may pay off later.” - Ross Brand
“The live engagement may be part of what you’re doing, right? But it isn’t your primary focus.” –
“Your focus is, you’re taking the content that you recorded live and you’re re-purposing it.” - Ross Brand
“Having that digital footprint will often set you apart from everybody else you’re competing with.” - Ross Brand
“You gotta talk about it from what draws people in.” - Ross Brand
“If you bring who you are to talking about your business, why wouldn’t that take off, too? And it has for people.” - Ross Brand
“All the technology is secondary to the conversation.” - Ross Brand
“If you’re good, people will enjoy what you do whatever level of technology you’re at.” - Ross Brand

Resources:

Ross Brand
Twitter: @iRossBrand
LinkedIn: https://www.linkedin.com/in/rossbrand/
Facebook: https://www.facebook.com/livestreamuniverse/
Ross & Nez: The Livestream Experience (Audio):
https://itunes.apple.com/us/podcast/ross-nez-the-livestream-experience-audio/id1314054414
LivestreamUniverse: http://livestreamuniverse.com/ross-brand/
BeLive https://belive.tv

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 002: Social Business Enablement With Lauren Friedman

Ep 002: Social Business Enablement With Lauren Friedman

Ep 002: Social Business Enablement With Lauren Friedman

by Brad Friedman

Social Business Enablement with Lauren Friedman

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

How else can social media be used to maximize its power to market a brand? The concept of social media enablement seems like a novel approach. But at Adobe, employees themselves have been empowered to build their own personal brands while playing a big and active role for Adobe as it integrates social media into every aspect of its business operations.

Apparently, customers have more trust in the average employee when they are active on social media. And, they can be a profound source of expertise for Adobe. Adobe has recognized their employees’ crucial role with clients and is actively training them to represent the brand. In this episode, Adobe’s Lauren Friedman shares how.

Lauren Friedman is foremost a writer, social marketing strategist, and head of Adobe’s Social Business Enablement. Lauren started out with a social marketing company called Context Optional before she landed at Adobe in 2011 after two acquisitions.

At first, she managed Consulting Services and then in 2013 joined the Social Business Center of Excellence. She ensures that social media is infused in every aspect of Adobe’s business and developed the Global Social Media Training Program for its employees. Lauren was recognized in 2015 as iMedia 25’s top marketing innovator and also specializes in content strategy for Fortune 100/500 brands, international business, quantitative and qualitative reporting and analytics, and social network strategy.

In this Episode:

  • How Lauren started in a startup social media marketing company and got into Adobe through an acquisition
  • How social enablement is defined for Adobe employees in line with its social media business integration
  • How customers trust company employees more to represent real product insights that influence their purchase decisions
  • How social enablement can be applied as both a B2B and B2C strategy for small and large companies
  • The four categories of the social enablement program at Adobe including mindset, tool set, skill set, and habit
  • How companies are implementing this concept of social enablement more than traditional advertising
  • Guiding principles for use in social media branding
  • How to define your purpose and rationale for adapting social enablement as a company and how to start

Quotes From this Episode:

“Social enablement in and of itself is really enabling all of our employees to be active on social media, both personally and professionally on behalf of the Adobe brand.” - Lauren Friedman
“People trust people. People want to interact and hear from other people.” - Lauren Friedman
“Employee advocacy and social enablement, in general, is certainly big in the industry as people are shifting their mentalities toward how they use social media and who they want to hear from.” - Lauren Friedman
“I don’t think that trust is going back to the big companies or back to traditional advertising anytime soon.” - Lauren Friedman
“It really does have to start from the top down and you need to get buy-in from your leadership because if they don’t think that its important, then their teams won’t think that it’s important.” - Lauren Friedman
“You can’t force people to be active on social media personally or professionally.” - Lauren Friedman

Resources:

Lauren Friedman

Twitter: @Lauren_Hannah

Facebook: https://www.facebook.com/laurenhfriedman

LinkedIn: https://www.linkedin.com/in/laurenhfriedman/

Websites: http://theoffbeatreport.com/

www.forbes.com/sites/laurenfriedman/

Edelman Trust Barometer

https://www.edelman.com/trust2017/

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.ok and to receive freebies and other content from The Friedman Group, LLC.

 

[Book Review] X: The Experience When Business Meets Design

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The Camera That Won’t Allow You To Take Cheesy Pictures

The Camera That Won’t Allow You To Take Cheesy Pictures

If your business needs more original photography that doesn't look generic, there might be a new camera available soon that will help you avoid taking a picture that looks like everything else online.

Or if you're a consumer and you always feel self-conscious about posting your 17th picture of a sunset over your city — yet you cannot stop the compulsion to photograph and post pictures of sunsets, even when there's no interesting variation in the shot — you might need this camera (and your Instagram followers might be willing to crowdfund it for you). (more…)

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