Using Facebook Groups To Grow Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

You already have a Facebook page. What do you need a Facebook Group for? Every business desires to be as close to their audience as possible and social media is a robust tool that can make this happen.

Although not every business should have a Facebook Group, having a group allows for community building and can bring you closer to your target market. The main advantage of having a group is you get to actually talk to, interact with and engage with your audience in an intimate manner. It provides your audience an opportunity for human-to-human interaction that a business page may not allow.

In this way, it is easy for people to trust you and your authenticity in helping them with their challenges. In exchange, you get to collect a wealth of information about your audience. This information can help create a foundation for your content and your overall marketing strategy.

Learn pretty much everything you need to know about Facebook Groups in this episode of The Digital Slice Podcast.

Bella Vasta is the owner of Jump Consulting, a one-woman, dynamic coaching company that invigorates people to leap towards the next level of their pet businesses. Since 2007, Bella has coached pet sitting business owners on systems, processes, leadership, and networking.

She has published a good number of highly comprehensive research on industry-related topics including a book called, “The Four Types of Dogs Every Business Needs: How to Build the Right Team to Grow Your Business and Have a Balanced Life.” The book uses dog breeds as a metaphor for the different personality types as they work together on a team.

Being a trailblazer in the industry, Bella earned the National Pet Sitting Business of the Year award at age 25. She was also featured in Huffington Post, NBC, Entrepreneur, ABC, NPR, and others. She hosts the Bella in your Business podcast which is popular for all kinds of business owners. Bella uses her extensive experience in her coaching, speaking, and consulting work.

In this Episode:

• Fun fact: How Bella holds the record as having one of the world’s smallest female babies born at 12 ounces
• How to deal with life’s challenges while running your business
• Why invest in a Facebook Group when you already have a business page
• How a Facebook Group is a more personalized venue to engage with your audience
• Factors to consider in deciding whether a Facebook Group is good for your business or not
• Questions to ask potential members before adding them to your Facebook Group
• How to make members’ answers into a content goldmine
• Using software to organize members’ responses to your Facebook Group membership questions
• Different creative ways to get people to join your group
• How to get people engaged in your Facebook Group
• How to monetize your Facebook Groups
• How your Facebook Group should be well-thought out like a business plan
• Best practices for managing your Facebook Group
• Bella’s book, “The Four Types of Dogs Every Business Needs” and her motivation behind it

Quotes From this Episode:
“The backyard is your group and the front yard is your page. So why have it? Because it’s more personable. People love to feel safe and like they belong, and that’s what groups do for a brand. It humanizes a brand” - Bella Vasta
“Most people don’t feel comfortable having those intimate conversations on a business page.” - Bella Vasta
“If you have a group, you need to be asking the right kinds of questions.” - Bella Vasta
“It’s just a content goldmine, those three questions, if you position it right. Make those questions so that they serve your business because it’s so valuable.” - Bella Vasta
“Your people are gonna tell you what they need from you if you ask.” - Bella Vasta
“I have multiple groups and I can tell you I’ve had two products this year that I’ve completely sold out just in my mastermind group.” - Bella Vasta
“If you can’t be disciplined with it, have a plan for it, don’t do it.” - Bella Vasta
“The cool thing about a group is that they’re also gonna kinda tell you what you want.” - Bella Vasta
“Facebook wants to create an engaging audience and great experience on Facebook. They want you to interact with each other.” - Bella Vasta
“It’s not talking at them. It’s getting everyone to talk within each other and support each other too.” - Bella Vasta
“If you have a successful business in 2, 3, 5, 10, 15 years, somewhere in there, you’re going to need to step out of your business for yourself, for your own sanity.” - Bella Vasta

Resources:

Bella Vasta
Twitter: @Bellas_Pets
Facebook: @BellaVasta1
LinkedIn: @BellaVasta
Website: jumpconsulting.net
Website: bellavasta.com

Book: The Four Types of Dogs Every Business Needs

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.