by Brad Friedman | Digital Marketing, Podcast
The holiday season is everyone’s favorite time of the year: family get-togethers, meet-ups with friends, great food and wine, and of course, the endless parties. One can so easily get caught up in the whirlwind of events and activities that even a business owner like yourself can’t help but relax and enjoy the celebrations. (more…)
by Brad Friedman | General Business Advice, Social Media
SMART marketing goals are a must! So, why aren’t you setting SMART goals? Marketingprofs did some research on this and found that only 35% of B2B marketers have written SMART marketing content goals. They also found that marketers with written SMART goals are eight times more likely (60% vs. 7%) to rate themselves as being effective marketers vs. those who have no strategy, written or otherwise. (more…)