by Brad Friedman | Inbound Marketing, Social Media
If you're looking for the best way to improve your marketing ROI, develop and implement a social media marketing strategy to your setup. It's easy to find value in digital marketing when you take a look at your own life. Think back to the last time you planned to buy something of significance. Did you do research on the item you were buying? (more…)
by Brad Friedman | General Business Advice, Social Media
SMART marketing goals are a must! So, why aren’t you setting SMART goals? Marketingprofs did some research on this and found that only 35% of B2B marketers have written SMART marketing content goals. They also found that marketers with written SMART goals are eight times more likely (60% vs. 7%) to rate themselves as being effective marketers vs. those who have no strategy, written or otherwise. (more…)