by Brad Friedman | Inbound Marketing
Inbound marketing is a perfect match for marketing virtually any business, but some real estate professionals are slow to come around to the idea of applying the inbound marketing methodology to their business. They continue to rely on outbound tools and techniques like radio and print advertising to get prospective clients' attention, and deliver their message. The problem with this approach is they waste marketing resources delivering their message to a lot of people who are not in the real estate market, either as buyers or sellers. (more…)
by Brad Friedman | Inbound Marketing
Inbound marketing is a marketing tactic small business owners can use to grow revenues. Early on, small businesses owners relied on friendship and club meetings to get to know people in the community and to get people to know them, what they were expert at, and what products or services they provided. (more…)
by Brad Friedman | Inbound Marketing
We have partnered with HubSpot to bring you The State of Inbound 2017. The report takes a hard look at the challenges businesses face in 2017 both in terms of the marketing/sales priorities they set and the trends and new channels they will use. Here, we provide you with an enticing glimpse into the report. Read on for our six highlights. (more…)
by Brad Friedman | Inbound Marketing
Inbound marketing strategies have proved immensely successful. The first search engines didn’t launch until the 1990s (the first was Archie in 1990, followed rapidly by a host of others, including Yahoo in 1994, Google in 1995, Ask in 1997 and MSN in 1998). It was soon after that Brian Halligan, CEO of Hubspot, coined the phrase “inbound marketing” in 1999. (more…)
by Brad Friedman | Social Media
Social media marketing is a must for any business wanting to be in business 5 years from now. A bold statement?
I think not. There are advantages and disadvantages attached to the rise of social media. Given that you can find out everything your friends are doing by going on the internet, you may not see the need to actually interact with them socially. But if you treat social media as just one more way to keep in touch with friends rather than a replacement for social intercourse, it becomes very advantageous. (more…)
