by Brad Friedman | Social Media
This Guest Post is written by Brenna Clarine, a freelance blogger at Valoso, an online freelance video editing and videography platform.
If you're wondering how to market your business online, the first and most important step you can take is conquering the social media marketing arena. Video content marketing is one of the best ideas to prove your worth as a forward-thinking brand. Every major social network has made it easier to upload and share videos across the web, making them a great marketing platform. Whether you're taking advantage of Facebook Live, YouTube Live Streaming or simply uploading videos to your website, blog, YouTube Channel or Vimeo, video is where its at. (more…)
by Brad Friedman | Inbound Marketing, Social Media
Social Media Marketing Strategy Tips
Social Media is all about real people interacting with other real people and brands. You need to remember this when you are crafting your social media strategy. Bring the social concept back into your strategy, and you will find a more engaged audience and greater results. (more…)
by Brad Friedman | General Business Advice, Social Media
In today's very digital business landscape, any growing business that wants to build and sustain long-term success must have a strong social media presence. Social media provides businesses with immediate connection to their competition and customers and it also serves as a flexible platform to grow a great brand identity. And while most business owners realize these valuable benefits of social media, they still often make the mistake of not prioritizing social media in their overall marketing strategy. If you're on the fence about dedicating your business marketing resources to social media, here are 5 big reasons to have a solid social media marketing strategy in place, instead of just winging it: (more…)
by Brad Friedman | Social Media
Social media marketing offers considerable challenges for the B2B community because of the perception that B2B businesses are generally uninteresting. No doubt you've thought this over and perhaps held off on social media marketing because you assume you need extreme humor or other exciting content to get noticed. For B2B buyers, they don't necessarily expect to see something flashy on social media. What they really want is information and proof of your expertise. (more…)
by Brad Friedman | General Business Advice, Social Media
Instagram gives you a “blank canvas” to tell your story and create a community of buyers.
With thousands of social networks available to marketers, the usual suspects: Facebook, Twitter, and LinkedIn get mentioned first for B2B social media marketing. Instagram doesn't always get mentioned in the same breath for B2B companies. And, Instagram is not always thought of as a place where B2C companies should focus their marketing efforts. But, since Facebook acquired Instagram in 2012, it's popularity has grown exponentially. (more…)
