Father's Day is just around the corner. In 2017, you saw a lot of different types of advertising for Father's Day. From the music of Motown to massages. It seemed like fathers were in need of everything you could possibly give to them as a gift. It really doesn't matter whether you're selling goods or services that immediately appeal to a male clientele. Now's the time to be implementing and inbound marketing strategy for Father's Day. (more…)
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Inbound or outbound? One of the questions you may be confronted with when it comes to marketing is whether you should have an inbound or an outbound strategy. This is especially important considering the investment required when implementing these marketing strategies over a period of time.
At the end of the day, what you need is an effective technique that does not only attract potential customers but also helps build trust that will lay the foundation for a long-term relationship with them. Inbound marketing could be a good fit for your company. But beyond marketing, an inbound revolution has been taking place - making inbound a philosophy to guide and direct your whole organization and business toward success. Discover the principles of Inbound Organization in this episode of The Digital Slice Podcast and learn how to live it and breathe it in your business.
Dan Tyre is one of the original team members of Hubspot. Dan is a recognized authority in inbound marketing as well as sales. He is also a senior level software executive, writer, speaker, investor, mentor and coach for inbound success. His expertise is in inbound sales, inbound marketing, and inbound service.
Todd Hockenberry is the owner of Top Line Results, LLC specializing in leading revenue growth in small to medium-sized companies and focusing on capital equipment, technology, and manufacturing. Todd is a published author for industry and technology trends specifically in magazines such as Photonics Online, The Fabricator, Modern Application News, Industrial Laser Solutions to name a few. He is also a sought-after speaker in trade shows and tech conferences.
In this Episode:
Quotes From this Episode:
“We started to write about case studies and application stories and solution stories about problems and solutions and what we found was we could really engage an audience.” - Todd Hockenberry
“We wanted to give HubSpot Partners a tool and a credibility piece that they could hand to customers or prospects and say, this isn’t just about marketing, it’s really about your whole business.” - Todd Hockenberry
“Buyers’ behavior has changed over the last ten years.” - Dan Tyre
“The balance of power just went from the sales person and over to you.” - Dan Tyre
“The basis of inbound in this book is you gotta be a human being.” - Dan Tyre
“You have to understand and treat people like human beings.” - Dan Tyre
“To grow, you need to change your business.” - Todd Hockenberry
“If you’re not practicing Inbound, quit.” - Dan Tyre
“Your customers, your users are your best sales people if they’re happy.” - Todd Hockenberry
“Reality is, if you don’t practice Inbound, you’re gonna get annihilated, and I can prove it.” - Dan Tyre
“Inbound is all about being a human being.” - Dan Tyre
“Companies have to recognize that the brand they project to their customers is also one they have to think about and cultivate for their employees.” - Todd Hockenberry
Resources:
Dan Tyre
Twitter: @dantyre
Facebook: https://www.facebook.com/dtyre
LinkedIn: https://www.linkedin.com/in/dantyre01/
Website: https://hubspot.com
Website: https://www.hubspot.com/dantyre
Todd Hockenberry
Twitter: @ToddHockenberry
Facebook: https://www.facebook.com/todd.hockenberry
LinkedIn: https://www.linkedin.com/in/toddhockenberry/
Website: https://www.top-line-results.com/
Book by Dan Tyre and Todd Hockenberry: Inbound Organization
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Facebook is the world’s largest and most popular social networking site to date. Marketers and business owners often attempt to use Facebook due to its huge audience engagement, which they have taken advantage of successfully. In the recent changes to its algorithm however, many are taken aback and are scrambling for answers as to how to respond best to these changes.
What are you to do when your Facebook business page’s reach has declined? Should you continue posting content at this stage? What kind of content is being ranked by Facebook highest so you can formulate your content this way?
Here’s your slice of the digital tools, tips, and tactics on how you can still leverage Facebook to market your business effectively.
Brad Friedman is one of the most experienced and eclectic characters in the digital marketing world. Brad is an author, speaker, trainer, attorney, experienced executive, gadget addict, and time management guru. He is President of The Friedman Group, LLC, an inbound and social media marketing company. Brad understands how social media is a fluid and real-time marketplace for networking, collaboration, and business deals. He trains professionals how to use social networks to its utmost advantage. He believes in the power of social media and educates business owners and their team on how to continually engage prospects and current clients.
In this Episode:
Quotes From this Episode:
“Reach, and video watch time, and referral traffic from pages will also be decreasing” - Brad Friedman
“Over the last few years, we’ve seen that reach has gone down to 2 or 3 percent of people who already liked our business pages.” - Brad Friedman
“I think that is what we’ve been trying to do all along is increase engagement on our business pages so that we can build community.” - Brad Friedman
“If you are posting content that is not engaging, then it’s gonna rank lower on Facebook.” - Brad Friedman
“Posting less frequently is in the cards. I think it’s one of the things we need to consider.” - Brad Friedman
“We are trying to build more engagement than ever.” - Brad Friedman
“I have been preaching this for a long time and I continue to preach jumping into live video and doing it now.” - Brad Friedman
“Statistics tell us that live video leads to 6 times the interactions, according to Facebook.” - Brad Friedman
“We need to master Facebook ads.” - Brad Friedman
“As important as it is to embrace this technology, it’s just as important to maintain a high level of human interaction in the process.” - Brad Friedman
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
![The Inbound Organization With Dan Tyre & Todd Hockenberry [PODCAST]](https://friedmansocialmedia.com/wp-content/uploads/2018/05/inbound_organization_blog.png)
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When it comes to banking and finance, people tend to do business with established names. Trust, credibility and dependability are important because money is one of the things people value the most in life, along with health and family. (more…)
