Cyber Monday is closer than you think. In just a couple weeks, millions of online shoppers will line up online to find the best possible deals and get a head start on their holiday shopping. Are you prepared for the onslaught? (more…)
Since the dawn of the internet, financial services providers have had to deal with strong competition from online services companies. Whether it is banking, insurance, investment, or other financial services, online companies have benefited from technology trends and consumer preferences. Online providers have taken a bite out of financial services companies. Consequently, many traditional companies are turning to inbound marketing to bring value to potential and existing customers. (more…)
For a financial services company, no matter how big or small, most of your clients will need at least one transaction done in a year like help with their taxes. Because of this, your steady business is based on a constant stream of new leads rather than a regular customer base that will come back to you week after week. (more…)
With Halloween a couple of weeks away, it’s time to step up your social media marketing to take advantage of this popular holiday. And, given that wearing costumes is a huge part of Halloween, you have a lot of visual material to work with.
The psychology of trust and inbound marketing isn’t entirely new. It’s new in the virtual world. Learning about a product or service from a friend on social media or a blog is a relatively new development which wouldn’t have been possible before the spread of the internet. (more…)
