We have partnered with HubSpot to bring you The State of Inbound 2017. The report takes a hard look at the challenges businesses face in 2017 both in terms of the marketing/sales priorities they set and the trends and new channels they will use. Here, we provide you with an enticing glimpse into the report. Read on for our six highlights. (more…)
Inbound marketing strategies have proved immensely successful. The first search engines didn’t launch until the 1990s (the first was Archie in 1990, followed rapidly by a host of others, including Yahoo in 1994, Google in 1995, Ask in 1997 and MSN in 1998). It was soon after that Brian Halligan, CEO of Hubspot, coined the phrase “inbound marketing” in 1999. (more…)
Social media marketing has completely overhauled the way businesses connect and communicate with their prospects, leads and customers. Used properly, social media can help you generate leads for your business. The catch is you must learn how to attract quality leads to you business. If you are already generating leads from social media, but would like to improve the quality of your leads, these tips are for you. (more…)
Inbound marketing is still a mystery to many. Marketing strategies for both B2B and B2C companies have changed dramatically over the past decade. Marketers are increasingly understanding the benefits of inbound strategies, like search engine optimization, content marketing and leveraging social media over traditional outbound strategies, like direct mail, telemarketing and print ads. Marketing hasn’t changed because marketers woke up one morning and thought, “let’s try doing things in a different way.” (more…)
Email marketing is a marketing tool that still delivers incredible results to those who fully implement its techniques and ways. With so much emphasis on social media and other content marketing platforms, it’s easy to forget about a battle-tested, marketer-approved strategy that consistently yields favorable returns: email. (more…)
