No marketing can be reliably successful without a strategy framework behind it. To succeed in marketing and growing your business, you need to specify your target audience, set goals and timelines, determine the channels you should use to best reach your audience, and follow best inbound marketing best practices. (more…)
Staying competitive as a law firm is likely your prime goal each year as you realize how ubiquitous the profession continues being. While you've perhaps managed to differentiate yourself from others through niche legal expertise, you still need to stay on top of legal trends to expand your knowledge and find clients. (more…)
Rather than trying to deal with all the aspects of your business in-house, it can be a lot more convenient to outsource some of them to consultants. Many businesses outsource their accounting and HR needs. If you don’t need to have a full-time accountant or HR person, outsourcing can save you money. Plus, you’re also getting someone who has a lot of experience dealing with businesses such as yours. (more…)
While new technology like drones, self-driving cars, and virtual reality keep dominating the headlines, we have yet to see a deeper analysis of Microsoft's approaching HoloLens. Once the latter hits the market, it has strong potential for technology taking a flying leap forward. All analysts who've tried HoloLens reiterate this excited feeling where you can wear a wireless headset and see lifelike holographic images within your reality. (more…)
Social media marketing tools can make your life easier… or more complicated if you get bogged down with trying too many tools or thinking you need to use them all. After experimenting with a new social media marketing tool, ask yourself if it performs better than a similar tool you're already using. If one of your current tools can be replaced with a new one that's better, then go for it without anxiety. There's no need to hold onto a tool that no longer serves you. It's important to occasionally try new social media marketing apps because you may find one that saves you more time or money. Here are three new social media marketing tools that are worth trying: (more…)
