With the beginning of a new year comes the opportunity to reinvent yourself and your business. Think back to your goals for 2015. Did you accomplish them? Your SMART Marketing Goals will help define your business's direction for 2016 and give you the tools you need to market your business successfully. Develop your 2016 SMART Marketing Goals now to help ensure your business's success for the coming year. (more…)
As the end of the business year quickly approaches it's time to step away from the computer, reflect on the current state of digital marketing in 2015, and come up with a strategic plan of action to dominate digital marketing in 2016. (more…)
Chances are, you are running some December holiday online marketing campaigns to harness the holiday shopping season and make some extra sales. Whether your goal is to increase current customer loyalty and make more recurring sales, or bring in new customers, you're probably doing some sort of “Happy Holidays” theme online. (more…)
The holiday season has its own set of rules. Finding new angles or even just improving on the rules you were employing the previous year, can be challenging.
A great way to overcome the struggle to stand out, especially when businesses are stampeding to get customers' attention, is to harness the irresistible force of something that is already surging in customers during the holidays: emotion. (more…)
Thanksgiving is around the corner and with it comes the busiest retail selling day of the year; Black Friday. Big businesses are quickly throwing out all their Black Friday ads in the hopes of snagging the majority of the sales for the Christmas season.
It's difficult for small businesses to compete with this level of competition on Black Friday, so a second day has been set aside for them instead; Small Business Saturday, which is November 28th this year. This day is specially designed to support local small businesses, which have been instrumental in building the economy of the United States. (more…)
