It’s official: financial advisors are on LinkedIn.
ING US (which is about to be re-branded as VOYA Financial) has started to add more of their advisors to LinkedIn, joining Morgan Stanley, Edward Jones, and Guardian Insurance, whose advisors are already on the site. (more…)
Inbound marketing is the process of advertising your financial services firm through published content in order to turn strangers into friends, and friends into promoters of your firm. Here are three inbound marketing tools that, if used consistently, can set you apart from the rest of the pack. (more…)
Ever since its birth in 2011, many people just plain hate Google+ or view it with outright disgust. Seen as the search giant’s attempt to muscle into the social media market, many felt that Google+ was unpolished, redundant, and obscure. But, in just a few short years, Google+ has become an important part of the social media landscape and plays an increasingly vital role in search engine optimization and social media marketing. So, while many people may hate Google+, it is time for you to learn to love it! (more…)
A how-to video could demonstrate how to use a particular product your company has to offer. It would show a particular customer a product your company offers and, incidentally, demonstrate how easy and useful it is.
If you want to do business online, it is essential to have an effective inbound marketing strategy. Inbound marketing utilizes new forms of marketing such as blogs, social media, and pay-per-click advertising to directly appeal to your target audience. In contrast, outbound marketing is where marketers try to find customers through cold-calling, radio, sales flyers and TV advertisements; this type of marketing appeals to a much larger audience and is typically more costly. (more…)
