Level Up Your Employee Advocacy Game To Succeed

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Jonathan Baldock talk about the importance of employee advocacy, LinkedIn best practices, and more.

Jonathan works in an advisory role for SocialHP. With 10 years of experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, IBM, and more, he is highly skilled in social sharing best practices, social media recruitment, sales, and marketing strategies.

In this Episode:

• Jonathan shares multiple tips and tricks for leveling up your LinkedIn presence
• Jonathan talked about the importance of leveraging your employees and developing an employee advocacy program.
• At the same time, Jonathan talked about the difficulty of getting your employees to actively and consistently engage in an employee advocacy program.
• Jonathan talked about social selling and the salespeople who meet their quotas because of social selling.

Quotes from this Episode:
“The average person on LinkedIn has 800 connections” – Jonathan Baldock
“I would start with the people who are already behaving in the right way because there will always be a few tech-savvy employees who are already doing the right stuff” – Jonathan Baldock
“At LinkedIn, we had the perfect content sharing ratio which was called 3, 2, 1.” – Jonathan Baldock

Resources:

Jonathan Baldock:
LinkedIn: Jonathan Baldock
Website: SocialHP

Resources:

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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