by Brad Friedman | Social Media
Relying on social media marketing statistics from 2016 can help you develop an 2017 plan based on data instead of intuition. 2016 is coming to a close, and marketers and business owners are beginning to plan their social media marketing strategy for 2017. It was a revealing year in the world of social media. We saw the introduction of Facebook Live and Instagram stories, and a host of other innovative developments. Indeed, all that has taken place in the world of social media in 2016 has given marketers a lot to consider. (more…)
by Brad Friedman | Social Media
Every four years, the Summer Olympics turn into more than just the world's biggest sporting competition. Now that the Rio Olympics are well behind us, there's been time to analyze and determine what we can learn from the marketing of this event. The Olympics present an invaluable opportunity to study how both large and small brands seek to take advantage of audience attention, teaching us valuable lessons about their strategies as a result. (more…)
by Brad Friedman | General Business Advice, Social Media
How To Manage Your Social Media Policy
It takes multiple people to design and implement a great social media marketing strategy. But different people can have vastly different ideas about how to approach social media marketing, including what kind of tone to cultivate on a social media page, how often content should be posted, and even what type of content is appropriate to post. This is why it’s essential to design a social media policy for any social media marketing strategy. Failing to do so can lead to unfocused, ineffective, and potentially even inappropriate content on your social media pages. (more…)
by Brad Friedman | Inbound Marketing
Although inbound marketing has become very popular, a lot of people still have doubts about whether it actually works. This is because inbound goes against everything we’ve learned about marketing. When we think about marketing, we visualize a process of reaching out to the customer to convince them the product or service we’re selling is worth the investment i.e. we visualize outbound marketing. Inbound works in the opposite way. You don’t reach out to the customer; they reach out to you. And there are many inbound marketing techniques you can use to make sure that you don’t lose out when this happens. (more…)
by Brad Friedman | Inbound Marketing, Social Media, Technology
Successful crowdfunding is not a science, it's an art, a knack. You have to convince strangers that your idea is worth doing and you have to convince them enough that they vote with their wallets. A study of 400,000 crowdfunding campaigns conducted by HiveWire and Shopify provides some insights. (more…)
