Rather than trying to deal with all the aspects of your business in-house, it can be a lot more convenient to outsource some of them to consultants. Many businesses outsource their accounting and HR needs. If you don’t need to have a full-time accountant or HR person, outsourcing can save you money. Plus, you’re also getting someone who has a lot of experience dealing with businesses such as yours. (more…)
Social media marketing tools can make your life easier… or more complicated if you get bogged down with trying too many tools or thinking you need to use them all. After experimenting with a new social media marketing tool, ask yourself if it performs better than a similar tool you're already using. If one of your current tools can be replaced with a new one that's better, then go for it without anxiety. There's no need to hold onto a tool that no longer serves you. It's important to occasionally try new social media marketing apps because you may find one that saves you more time or money. Here are three new social media marketing tools that are worth trying: (more…)
Periscope has grown tremendously since its inception in March 2015 and has proven to be one of the most effective social media tools online. This live-stream video platform presents huge opportunities for marketers and brands to deeply connect with their audience, share valuable content, and increase exposure, all using their mobile device. Popular brands like Red Bull and Adidas have successfully implemented this strategy into their social media marketing plan, and it’s time for you to take notice and follow suit. (more…)
If you're looking for the best way to improve your marketing ROI, develop and implement a social media marketing strategy to your setup. It's easy to find value in digital marketing when you take a look at your own life. Think back to the last time you planned to buy something of significance. Did you do research on the item you were buying? (more…)
Social media marketing is the fastest and most far-reaching brand-building and marketing tool you can use today. However, if a seemingly simple social media strategy is mishandled, it can backfire and potentially cause harm to your business' reputation. (more…)
