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6 Killer Strategies For Using Periscope For Your Social Media Marketing

6 Killer Strategies For Using Periscope For Your Social Media Marketing

Periscope has grown tremendously since its inception in March 2015 and has proven to be one of the most effective social media tools online.  This live-stream video platform presents huge opportunities for marketers and brands to deeply connect with their audience, share valuable content, and increase exposure, all using their mobile device.  Popular brands like Red Bull and Adidas have successfully implemented this strategy into their social media marketing plan, and it’s time for you to take notice and follow suit. (more…)

What Kind of Copy Should You Write?

Copy, Writing, Copywriting, Social Media, Social Media Strategy, Facebook, TwitterEugene Schwartz was a copywriter that many in my field consider to be the greatest ever (and trust me, most of us think we’re the greatest ever!). Schwartz, who died in 1995, specialized in direct mail marketing and shared his insights in about 10 books, including a classic called Breakthrough Advertising. ShockMarter.com provides free downloads of it, which is in the public domain. At least, we hope so.

I like Schwartz because he didn’t overthink, which is a problem for many writers and students. Whenever I find I’m out of ideas, I use one of his very useful techniques to get my imaginative mojo back on track. The best one asks: what kind of copy should we write? (more…)

How To Avoid Blogging Burnout

Blogging, Facebook, LinkedIn, Social Media StrategyNo one said blogging was always going to be easy. It’s true that once you start, it does become sort of like a habit or obsession but sooner or later, most bloggers will feel a little lost for topics. It’s up to us to figure out how to combat this blogging fatigue. Here are some useful tips I’ve found and tried and had at least some success avoiding blogging burnout. (more…)

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