by Brad Friedman | Social Media
Periscope has grown tremendously since its inception in March 2015 and has proven to be one of the most effective social media tools online. This live-stream video platform presents huge opportunities for marketers and brands to deeply connect with their audience, share valuable content, and increase exposure, all using their mobile device. Popular brands like Red Bull and Adidas have successfully implemented this strategy into their social media marketing plan, and it’s time for you to take notice and follow suit. (more…)
by Brad Friedman | Inbound Marketing, Social Media
If you're looking for the best way to improve your marketing ROI, develop and implement a social media marketing strategy to your setup. It's easy to find value in digital marketing when you take a look at your own life. Think back to the last time you planned to buy something of significance. Did you do research on the item you were buying? (more…)
by Brad Friedman | General Business Advice, Social Media
Social media marketing is the fastest and most far-reaching brand-building and marketing tool you can use today. However, if a seemingly simple social media strategy is mishandled, it can backfire and potentially cause harm to your business' reputation. (more…)
by Brad Friedman | Social Media
Eugene Schwartz was a copywriter that many in my field consider to be the greatest ever (and trust me, most of us think we’re the greatest ever!). Schwartz, who died in 1995, specialized in direct mail marketing and shared his insights in about 10 books, including a classic called Breakthrough Advertising. ShockMarter.com provides free downloads of it, which is in the public domain. At least, we hope so.
I like Schwartz because he didn’t overthink, which is a problem for many writers and students. Whenever I find I’m out of ideas, I use one of his very useful techniques to get my imaginative mojo back on track. The best one asks: what kind of copy should we write? (more…)
by Brad Friedman | Social Media
No one said blogging was always going to be easy. It’s true that once you start, it does become sort of like a habit or obsession but sooner or later, most bloggers will feel a little lost for topics. It’s up to us to figure out how to combat this blogging fatigue. Here are some useful tips I’ve found and tried and had at least some success avoiding blogging burnout. (more…)