The holiday season is upon us! It's already the middle of November, but if you're nimble, it's not too late to implement some inbound marketing tactics to attract people to your business during the holidays. Here are 5 actionable inbound ideas for marketing during the holiday season that you can tailor to your specific business: (more…)
For a financial services company, no matter how big or small, most of your clients will need at least one transaction done in a year like help with their taxes. Because of this, your steady business is based on a constant stream of new leads rather than a regular customer base that will come back to you week after week. (more…)
With Halloween a couple of weeks away, it’s time to step up your social media marketing to take advantage of this popular holiday. And, given that wearing costumes is a huge part of Halloween, you have a lot of visual material to work with.
Inbound marketing is a perfect match for marketing virtually any business, but some real estate professionals are slow to come around to the idea of applying the inbound marketing methodology to their business. They continue to rely on outbound tools and techniques like radio and print advertising to get prospective clients' attention, and deliver their message. The problem with this approach is they waste marketing resources delivering their message to a lot of people who are not in the real estate market, either as buyers or sellers. (more…)
One of the top challenges for inbound marketers is generating quality leads. Not just leads, but leads who are sufficiently knowledgeable about a company and its products that sales representatives can convert them into buying customers. The problem, as noted by Hubspot, is that marketers and salespeople don’t agree on what constitutes a “quality lead”—for example, more than 40% of salespeople report that it’s becoming more difficult to sell to the leads they receive from the marketing team: (more…)
