Three Ways Snapchat Can Be Good For Business
Snapchat may seem like an unlikely social media network for your business to become active on. And, it might be. But there are a lot of very good reasons Snapchat deserves a look under the hood. (more…)
5 Valuable Types Of Online Videos To Add To Your Digital Marketing Strategy
Video is unquestionably an important ingredient to your digital marketing strategy. In fact, 2016 was declared “The Year of Video Marketing” as businesses and marketers sought to use creative ways to leverage videos to reach target audiences…especially in their social media marketing. 2017 is guaranteed to take this trend another notch higher on the scale of important digital marketing tactics. With social videos generating a whopping 1200% more shares than text and images combined, having a working video strategy is imperative to the overall growth and visibility of your brand. (more…)
3 Easy Twitter Tips For Your Social Media Marketing
Twitter tips come from a variety of sources. We are often asked to share best practices with our clients and others. Twitter can be one of your most reliable tools in social media marketing. It especially becomes effective when you coordinate your Twitter activity with your business blog. This happens when you streamline your process of creating content for Twitter (which is often the hardest part) and maximizing the value and impact of the content you've already created. It's all about developing a wrokflow that works for you. (more…)
How Tuned In Are We To Hyper-Relevant Social Media Marketing Content?
Hyper-Relevant Social Media Marketing Content is a phrase you need to be familiar with. Think about it this way. It often amazes us how many terms did not exist ten years ago, but quickly they become so critical in our lives. Did you ever think we would live in a world driven by the Internet-of-Things? Surely, you imagined a smart home with cool devices, but it didn't seem likely every device would warrant this kind of connection. (more…)
A Social Media Marketing App That Tracks Revenue Earned From Social Media
You know how to track social media marketing return on investment (ROI) based on likes, engagement rates, and retweets, but what about revenue? These metrics must be tracked and many executives still need to be educated about their value. Today, we are also fortunate to have a number of different tools to help us calculate ROI from social media. Zoho Social is one of them. In our continuing effort to share various digital marketing tools with you, here's an overview of what Zoho Social can do for your social media marketing and why it's worth having a look at and comparing with other products: (more…)
