Ep 114: Revolutionizing Brand Integrity With Generative AI
Ep 114: Revolutionizing Brand Integrity With Generative AI
Revolutionizing Brand Integrity With Generative AI
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
In this episode, Brad Friedman and Rob May look closely at the need for businesses of all sizes to protect their brand integrity and how Generative AI can help.
Rob May, the founder and CEO of Nova, is a leading figure in the field of generative AI and brand safety. With his extensive entrepreneurship and angel investing background, Rob brings a wealth of knowledge and expertise to the table.
His latest venture, Nova, is an early-stage startup that focuses on building powerful generative AI tools to safeguard brand integrity. With the introduction of their revolutionary products, BrandGuard and BrandGPT, Rob and his team are redefining how brands protect their content in the age of AI.
With BrandGuard, brands can ensure compliance with their guidelines and style rules by leveraging Nova's meticulously crafted models. Meanwhile, BrandGPT allows brands to interact with AI in a conversational manner, providing answers to content-related inquiries.
In this Episode:
- Rob talks about teaching machines to understand brands and branding.
- Rob says it's very important for brands to maintain their brand integrity across channels.
- Rob talks hares the importance of making sure your email, blog posts, tweets, etc. meet your brand guidelines.
- Rob talks about being mindful of copyright and trademark infractions.
- Rob says small business owners should build a technology stack that includes a lot of generative AI tools the will help you convert.
Quotes from this Episode:
“In the future generative AI world, humans are going to be planners and strategists and not executors of marketing campaigns.” – Rob May
“Whether you're using generative AI or not, these cycles for cranking out content have gotten faster.” – Rob May
“You still want to keep your brand voice the same, even if you're going to use slightly different words for a 20 year old college female than you might use for a middle aged man in a different part of the country.” – Rob May
“The great thing about generative AI is that you are going to be given a set of tools that can make you look bigger than you are.” – Rob May
“And so the way to think about it is there's this barrier and everything inside the barrier ChatGPT does really well and everything outside the barrier, it doesn't do very well.” – Rob May
Resources:
Rob May:
LinkedIn: Rob May
X: BrandGuard
Instagram: BrandGuard
Website: BrandGuard
Lomi: Lomi Composter Use “digitalslice” at checkout to save $50.
I want to introduce you to the IMPACTORS™ MASTERMIND where you can leverage the power of AI and community to drive sales, attract new clients and IMPACT the world. Visit IMPACTORS MASTERMIND today.
And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
Here's the equipment we use and recommend:
Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8
Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen
Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1
RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD
Logitech C920 Webcam http://amzn.to/2hNhiQk
Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4
Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u
Elgato Key Light https://amzn.to/3ial9Fg
LED Lighting Kit https://amzn.to/35GBPiW
Desk Mounting Stand https://amzn.to/3qanNxM
These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman
Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora
We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup
Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!
Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard
Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen
AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.
Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!
