by Brad Friedman | Social Media
The Friedman Group, LLC is a HootSuite Certified Pro
This is a guest post written by Mike Allton.
Many business owners spend time every day researching and reading interesting articles and websites that they would like to share to their social media accounts and with their followers. While you can copy and paste URLs into status update windows to compose posts, that's a manual and time-consuming process and a poor ploy when you want to share several articles in a row. (more…)
by Katie Komnenich | Social Media
As if the world hasn’t already been bombarded with enough advertisements, Facebook is about to feature 15 second video ads that will play directly into your newsfeed. The introduction of these video ads is supposed to take place sometime later this year. (more…)
by Brad Friedman | Social Media
This Guest Post is written by The LinkedIn Rock Star himself, Mike O'Neil
It starts with about 200 schools and my alma mater, Arizona State University, is one of them. The school already has over 180,000 “followers” on the company page and that includes me.
The opportunity for Universities, who already have company pages, to have an academic presence on LinkedIn is a huge benefit, not only for the university, but for LinkedIn to continue the uptick in attraction to faculty and students… (more…)
by Brad Friedman | Social Media
This week's Guest Post is written by Anny Solway, a writer at ThemeFuse. She likes to discover new ideas about internet marketing, social media and blogging.
The rise of social media has led to many opportunities for small businesses to reach consumers directly. With a professional website done with any number of WordPress themes combined with social media, a business is going to get maximum value from their web presence. Because these social media pages allow a business to show their personality and relay an unfiltered message directly to consumers, it can be a great way to produce brand loyalty and reinforce bonds between the business and existing customers while fostering new relationships. Some tools exists that can help make your social media marketing campaign a bit easier to run while making your sites look their best, enticing customers visually and with great content. (more…)
by Brad Friedman | General Business Advice, Social Media
Photo by Brad Friedman
I recently received a copy of Brian E. Boyd Sr.'s Social Media for the Executive: Maximize Your Brand and Monetize Your Business, with a note telling me to enjoy reading the book and suggesting that if I were so inclined, maybe I would write something about it. Seemed like a pretty risky approach to get some publicity, so I thought I'd take him up on his offer and write this review. I don't know Brian or anything more about him than what I read in the book and the letter that came with the book when it was sent to me. From all appearances, we're competitors and I read the book with the critical eye of a competitor. (more…)