by Brad Friedman | Inbound Marketing, Social Media
In its brief history, the internet has brought about some truly astounding changes. Not the least of these is the sheer number of people with whom we interact online. Many of our online acquaintances are people we've never even met in person and probably never will. At other times, we may meet someone briefly, perhaps at a business function and exchange contact information. At this point, our interaction becomes entirely virtual, perhaps on a site such as LinkedIn. What are the implications of this new web-based reality and how will it play out in the future? (more…)
by Brad Friedman | Podcast, Social Media
True or False tests aim to assess a student’s knowledge of the subject. In business, you cannot operate and attain success unless you know the truth, especially when it comes to social media best practices. You should not simply believe what’s out there, even when it comes from those who are considered gurus in the industry. (more…)
by Brad Friedman | Podcast, Social Media
Who doesn't like a good story? And when the storytelling is delivered by a great storyteller it's definitely a win-win! Now, we've all heard the stereotypes. The millennial generation cares only about themselves. But with social media, the opportunities to think beyond one’s self, and do good for others, are endless. (more…)
by Brad Friedman | Inbound Marketing, Social Media
LinkedIn is one of the major pillars of the social media world and has over 575 million users worldwide. Lately, it's been in the hot seat for its seeming transformation into a social network instead of a professional network. In this episode of The Digital Slice, I review the reasons you need to get LinkedIn. (more…)
by Brad Friedman | Inbound Marketing
As part of an effective marketing plan, doctors need a strong online presence. Medicine is considered a “noble profession,” and as a result, not a lot of doctors realize how important it is to market their medical practice. (more…)