by Brad Friedman | Social Media
We found this infographic so interesting we just had to share it with you. Facebook has made it easy for seniors to use. They are able to share experiences with family regardless of where they live. Senior citizens have connected with long-lost and current friends. It's not unusual for a seasoned citizen to spend an hour or so on Facebook on any given day. Take a look at the extent and rate at which seniors are getting involved. (more…)
by Brad Friedman | Social Media
Google+ will now ban the use of pseudonyms and nicknames, requiring people to use their real name. This is in line with Google's Common Names Policy. The policy was supposed to fight spam and prevent the creation of fake profiles. (more…)
by Brad Friedman | Social Media
At the end of June, Google unveiled Google+ and entered into a head-to-head competition with Facebook. I have been on Google+ for less than a week and thought I share some of my first impressions. Just a quick reminder: Though I am a user of Google products (Google Apps, Android phone, etc.) In February of 2010, I wrote about how Google scares me. Frankly, that feeling of uneasiness is still around. That being said, here are some of my first impressions about Google+. (more…)
by Brad Friedman | Social Media
LinkedIn is updating and clarifying its User Agreement and Privacy Policy. There are a number of upcoming changes and we'll discuss a few of them here and we'll keep you posted as all the upcoming changes are put in place. (more…)
by Brad Friedman | Social Media |
Photo from: http://com-unidadesvirtuales.blogspot.com
Once you have entered the social sphere, the real work begins. It is crucial that you work hard to maintain your brand's image in the wide-open world of social networks. Remember, once you venture into the social space, people can, and will, say whatever they want about your brand. You must keep up with these comments, responding when appropriate and making decisions about how to handle inappropriate comments. All this can be overwhelming for the intern or marketing associate in your office. Many businesses we speak with just don't have the resources to keep up with what's happening on the various social networks. Moderation is your key to success. (more…)