Marketing Your Business: Tips From A Dojo Master

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Eric Holtzclaw as they chat about business, technology, and people, along with how to help businesses find their identities and core values, craft their visions, and establish their brands.

Eric Holtzclaw is a visionary and the “idea guy.” He is a serial entrepreneur, with nearly 30 years of experience, who has a knack for founding companies, sometimes unintentionally. His start-ups include one of the first profitable internet enterprises and a company that appeared on the Inc. 5000 fastest-growing list three years in a row.

In 2018, Eric took the advice he usually gives other entrepreneurs and formed the full-service marketing firm, Liger Partners, combining his three loves: business, technology, and people. At Liger, Eric is the Chief Strategist and Dojo Master. He is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. Liger Partners is recognized as a 2021 Best and Brightest Business to Work For in Atlanta and in the nation, an honor earned by the firm’s agility and ability to quickly pivot marketing efforts in response to COVID by leveraging technology and digital channels.

Eric has contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.” He’s also a host of The Claw podcast where he interviews business owners and entrepreneurs, allowing them to share their insights and expertise. Out of all the ideas he’s brought to life, Eric says his daughter is his greatest one.

In this Episode:

• Eric talks about the importance of really understanding your customer persona.
• Eric talks about the need to create marketing that is visceral and makes me either love it or hate it.
• Eric talks about how to create content that converts.
• Eric talks about the common mistake of trying to make your website perfect.
• Eric also talks about marketing our businesses being along game with no quick fixes.

Quotes from this Episode:
“Marketing is a combination of technology and understanding your customer. And so if you can put those two things together, you can build some pretty effective marketing strategies and tactics.” – Eric Holtzclaw
“If you do personas effectively, you will deeply understand your customer base, and you can start to predict the way they're gonna answer a question.” – Eric Holtzclaw
“It needs to be visceral. On the marketing side, either make me love it or hate it, make sure I'm talking about it.” – Eric Holtzclaw
“One of the biggest mistakes I see B2B companies make is that they ignore some of the tactics that B2C use..” – Eric Holtzclaw
“To think about creating content that converts, don't think about your company like a catalog.” – Eric Holtzclaw

Resources:

Eric Holtzclaw:
LinkedIn: Eric Holtzclaw
Facebook: Liger Partners
Twitter: Liger Partners
Instagram: Liger Partners
Website: Liger Partners
Book: Laddering: Unlocking the Potential of Consumer Behavior

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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