Ep 062: The Ins And Outs of Programmatic Marketing
Ep 062: The Ins And Outs of Programmatic Marketing
The Ins And Outs of Programmatic Marketing
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Join Brad Friedman and Lewis Rothkopf, President of Martin, as they talk about programmatic marketing. How marketers know if their programmatic marketing is working. What metrics we should be paying attention to. How small businesses can compete with industry behemoths. And, much more.
Lewis Rothkopf is the President of Martin (https://www.martin.ai/), a media buying and measuring platform. Lewis has more than two decades of experience in digital media and prior to joining Martin, he led sales and revenue, business development, and marketing at companies such as Millennial Media, Polymorph, and DoubleClick (each acquired by Verizon, Walmart, and Google, respectively). Lewis is an expert at measuring ad effectiveness and has a lot of insight to share as far as what digital marketers can be doing to improve their impact right now.
In this Episode:
- Lewis talks about the world of digital media in 2022
- Lewis talked about connecting buyers of digital media to sellers of digital media through programmatic marketing.
- Lewis talked about running programmatic ads on podcasts and linear TV
- Lewis talked about shrinking the inefficiency that takes place on many different levels.
- Lewis also talked learning from how your ads perform, in real time, so that you buy the stuff that works and don't buy the stuff that doesn't work.
Quotes from this Episode:
“So it shows you kind of how we have progressed because today, if you want to run on specific inventory, all you have to do is log into a console, a demand side platform like ours or somebody else's and set your targeting parameters and boom you're off.” – Lewis Rothkopf
“You can even start now though, it's a little bit complicated, uh, begin to run programmatic ads on podcasts.” – Lewis Rothkopf
“It's just billboards that run video, and these are just growing like gangbusters. You typically see them In the airports.” – Lewis Rothkopf
“We're getting to a point at which, you're able to run a programmatically treated ad on the jumbotron in Times Square.” – Lewis Rothkopf
“So you're sort of shrinking the inefficiency that takes place both from a, you know, knobs and dials perspective, but also from a, cost expediency and efficiency.” – Lewis Rothkopf
“And over time, the system becomes much smarter about how much you have to bid in order to win a specific percent of the inventory opportunities that you are encountering.” – Lewis Rothkopf
“What you want to understand is the incremental lift that your advertising caused.” – Lewis Rothkopf
“There's a big swath of changes that are happening right now in programmatic advertising that have to do with, protecting and enhancing the protection of consumers, privacy.” – Lewis Rothkopf
Resources:
Lewis Rothkopf:
LinkedIn: Lewis Rothkopf
Twitter: Lewis Rothkopf
Twitter: Martin
Website: Martin
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
Here's the equipment we use and recommend:
Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8
Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen
Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1
RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD
Logitech C920 Webcam http://amzn.to/2hNhiQk
Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4
Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u
Elgato Key Light https://amzn.to/3ial9Fg
LED Lighting Kit https://amzn.to/35GBPiW
Desk Mounting Stand https://amzn.to/3qanNxM
These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman
Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora
We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup
Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!
Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.
Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!
