Online marketers spend a great deal of time looking at data measurement features such as number of visitors to a site, but often overlook online marketing metrics that matter most. While it’s important to have site visitors, this is merely a small piece of the marketing performance metrics toolbox. (more…)
Are you concerned about your online password security? Of course you are. With all the data breaches resulting in the loss of financial information, social security, and personal information, you know what’s going on out there. (more…)
Summer is here and that means some of us are thinking about vacation destinations. Oftentimes, we want a new and exciting place to go where we can relax. Plan the perfect trip by using social media to crowdsource summer vacation plans. We will discuss three methods of doing this below: (more…)
You’ve probably noticed when you search for a service on Google or Yahoo, some of the listings indicate customer reviews. Google links to them. Yahoo shows the average rating. Both also list reviews by Yelp, a popular review site focusing on local businesses. (more…)
Nonprofit organizations are an important part of our society and need to take advantage of social media to be found. Social media has changed how people seek information, interact with businesses, and share information about their lives. Over 70% of adults who are online use social media and half of those adults use multiple social media platforms. Our attraction to social media is our natural desire for acceptance, approval, competition, status, self-expression, and closure. We can “like” a post to show approval and when our posts are “liked,” we feel acceptance. We compete in online games, receive virtual awards, and win virtual competitions with our friends. Tapping into these natural desires is what makes social media and nonprofit organizations a great team! (more…)
