by Brad Friedman | Inbound Marketing
Although inbound marketing has become very popular, a lot of people still have doubts about whether it actually works. This is because inbound goes against everything we’ve learned about marketing. When we think about marketing, we visualize a process of reaching out to the customer to convince them the product or service we’re selling is worth the investment i.e. we visualize outbound marketing. Inbound works in the opposite way. You don’t reach out to the customer; they reach out to you. And there are many inbound marketing techniques you can use to make sure that you don’t lose out when this happens. (more…)
by Brad Friedman | Inbound Marketing, Social Media, Technology
Successful crowdfunding is not a science, it's an art, a knack. You have to convince strangers that your idea is worth doing and you have to convince them enough that they vote with their wallets. A study of 400,000 crowdfunding campaigns conducted by HiveWire and Shopify provides some insights. (more…)
by Brad Friedman | Gadgets - Technology, Social Media, Technology
Cutting Edge Technology Allows You To Use Your Arm As A Touchpad!
Smartwatches and digital jewelry are popular new forms of technology. You might not often see someone with a smartwatch in public yet, but this technology is gaining a lot of interest. Just as mobile phones became commonplace, we think digital jewelry will follow their footsteps. What does this have to do with using your arm as a touchpad? (more…)
by Brad Friedman | Social Media
As the Fourth of July fast approaches, have you thought about what kind of original inbound and social media marketing tie-ins you could do with the holiday? While it's usually customary for companies to have sales connected to the Fourth, you probably don't want to adhere to the usual ideas. With such rich creative canvases available now in content marketing, it opens a door to connecting the Fourth of July to your business products in ways you couldn't do in years past. (more…)
by Brad Friedman | Social Media
The holiday season has its own set of rules. Finding new angles or even just improving on the rules you were employing the previous year, can be challenging.
A great way to overcome the struggle to stand out, especially when businesses are stampeding to get customers' attention, is to harness the irresistible force of something that is already surging in customers during the holidays: emotion. (more…)
