If you're looking for the best way to improve your marketing ROI, develop and implement a social media marketing strategy to your setup. It's easy to find value in digital marketing when you take a look at your own life. Think back to the last time you planned to buy something of significance. Did you do research on the item you were buying? (more…)
If you've been a practicing attorney for a number of years, you're perhaps in a position now where your competitors make you look like every other lawyer out there. You're likely doing very little marketing and continuing to rely on the goodwill of your clients and the old fashioned definition of word-of-mouth-marketing. This situations should be forcing you to look into new marketing techniques to make you stand out in refreshing ways that attract the right clients while proving your expertise. Attorneys using inbound marketing and social media marketing are growing their book of business (more…)
Social media marketing for small business is more important today than ever before. There isn't anything customers look for more in a business than trust, credibility, and the ultimate in transparency. Small businesses, however, may think this approach matters more for major corporations where consumers have automatic suspicion about what goes on behind the scenes. If you're a small business owner, you can't assume consumers will place immediate trust in you just because you're an independent business and they can often see and touch the owner. (more…)
Local SEO tactics are an important part of every small business’ digital marketing strategy. If you’re trying to improve your online persona and drive traffic to your website, you can do this with local SEO. You might have heard that SEO is dead. (more…)
We don't often think about insurance brokers and inbound marketing. The insurance industry is just as competitive as any other industry today, if not more. Whether you're a broker selling insurance to businesses or individuals, the competition in your industry is likely a huge concern. Generating leads and nurturing them until they are ready to commit to buying a policy from you is never an easy task when your competitors offer nearly the same thing. (more…)
