How YouTube Can Explode Your Business Growth

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Jeff Hampton as they chat about how businesses can leverage YouTube to boost visibility, attract clients, and grow revenue.

Jeff Hampton is a seasoned entrepreneur and legal professional with a distinguished career spanning over two decades. With a background as both a prosecutor and a litigator, Jeff has handled over 100 jury trials, gaining extensive courtroom experience.

As the founder of two successful law firms, Jeff has demonstrated a unique talent for scaling service-based businesses. He established Fulgham Hampton Criminal Defense Attorneys and STR Law Guys, each specializing in distinct areas—criminal defense and asset protection for real estate investors, respectively. Under Jeff's leadership, these ventures have flourished into multi-seven-figure enterprises.

A trailblazer in digital marketing for legal services, Jeff has leveraged the power of YouTube to amplify his personal brand and drive substantial revenue growth. His main channel, Hampton Law, boasts over 250,000 subscribers and has been instrumental in generating millions of dollars in additional sales and revenue. Furthermore, Jeff's innovative strategies extend to smaller, niche-focused channels, such as those serving STR Law Guys, which despite having fewer than 4,000 subscribers, contribute an impressive $30,000 to $50,000 per month in revenue to his nationwide asset protection law firm.

Recognizing the transformative potential of YouTube for service-based businesses, Jeff now shares his expertise through law firm growth coaching and his comprehensive YouTube Rainmakers program. This initiative aims to empower entrepreneurs and professionals in scaling their personal brands and business revenues through effective YouTube strategies.

Jeff Hampton continues to lead at the forefront of legal entrepreneurship, bridging the worlds of law and digital innovation to drive unprecedented growth and success for service-based businesses worldwide.

In this Episode:

• Jeff talks about building your brand on YouTube.
• Jeff discusses the importance of giving value to the people who watch your videos.
• Jeff says that in the end, you have to take action and press “Record.”.
• Jeff shares with us the only two goals YouTube has, and how to take advantage of them.
• Jeff maps out a strategy that includes the hook, setting the stakes for the viewer, establishing your authority, and then giving the viewer the payoff if they keep watching the video.

Quotes from this Episode:
“Video content converts 30% to 40% higher than written content. .” – Jeff Hampton
“The one thing I did right, is I gave away a tremendous amount of value.” – Jeff Hampton
“First of all, it starts with understanding the platform and understanding how it works and the simple steps that it takes in order to be found on YouTube.” – Jeff Hampton
“You are the one that's able to bring them in and make them the hero of their story by you being the guide, and they'll want to work with you.” – Jeff Hampton
“When I start a channel, I wanna make sure my viewers, which I call my viewer avatar, line up with my customer avatar.” – Jeff Hampton

Resources:

Jeff Hampton:
LinkedIn: Jeff Hampton
Facebook: YouTube Rainmakers
Instagram: YouTube Rainmakers
YouTube: Hampton Law Firm
YouTube: Jeff Hampton
Website: Fulgham Hampton, Criminal Defense Attorneys
Website: YouTube Rainmakers

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And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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