YouTube Simplified

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 026: Lights, Camera, Let’s Talk Facebook Live!

by Brad Friedman | The Digital Slice

Ep 026: Lights, Camera, Let's Talk Facebook Live!

by Brad Friedman

Lights, Camera, Let's Talk Facebook Live!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Can Facebook Live help you grow your business? The answer is a resounding “YES.” Facebook Live is one social media tool you can use in a lot of ways to attract a new audience, build engagement, and create your very own tribe.

First off, you just have to cast off your fear of making mistakes because as you will discover later on, you will be bound to make them if you keep practicing going live. The advantage is that, it will show your human side and help you attract even more people who will be able to relate with you.

Of course, you must plan your topics religiously as well as schedule activities before, during, and after your broadcast to use your live videos strategically. It is important to prepare for them to make each episode worth it. Anyway, after you’re done with your live broadcast, you will be able to repurpose your content and get more mileage out of your video.

So much to discover about Facebook Live in this episode of The Digital Slice Podcast!

Stephanie Liu is a ball of energy especially when it comes to the things she is very passionate about. She is an online marketing strategist and live video guru. She prefers to apply her knowledge in human psychology and behavior to her work in the advertising world.

Previously, she worked for a leading San Diego ad agency, led paid search advertising campaigns, and launched powerful campaigns both for small businesses and huge corporations alike. PR Daily and Online Marketing Media And Advertising or OMMA has recognized her amazing work and have afforded her awards.

Stephanie hosts a live show on Facebook called Lights, Camera, Live and features the best marketers in the industry. She also offers a highly interactive course online by the same name, Lights, Camera, Live, which educates learners on how to turn ideas, skills, and experience into their very own enthralling livestream. Stephanie is one of the speakers at the Social Media Marketing World 2019 in San Diego, being one of the world’s top live video speakers.

In this Episode:

How Stephanie started her own boutique agency, set herself apart, and became a live video guru
How to deal with and learn from mistakes that you are bound to make as you go live on your videos
Why you should be using Facebook Live as a business owner
How to build engagement before, during, and after your Facebook Live episodes
How to promote your Facebook Live using paid ads and other social networks
How to get people to subscribe to your chatbot
How to do cross posting to build your audience and attract sponsors
Stephanie’s 10 by 10 Formula in 10 minutes to content idea generation
How to schedule your live videos and how often you should be going live
Using your first ever Facebook Live to improve on your next episodes
How to use episodic content to create watch parties in your Facebook group
How to repurpose your livestream content into transcripts, blog posts, new articles, etc.
How video helps you resonate with your target audience faster
How showing your real self is important in attracting your tribe
How to use Facebook Premiere to publish pre-recorded videos as live videos
Facebook Live Producer and how to use it to edit and enhance your videos
How to get organized with your Facebook Live broadcasts using work management tools like Asana
All about Stephanie’s: Lights, Camera, Live

Quotes from this Episode:
“When I’m really interested in something, I get really geeky about it.” - Stephanie Liu
“Once you practice with live video and you figure out all the different hacks, you eventually become the expert.” - Stephanie Liu
“Facebook is really pushing for live video. They know that live video is gonna drive more engagement and more interactions.” - Stephanie Liu
“If you have like a well-thought out strategy and promotional plan for before, during, and after, you can get the engagement that you really want.” - Stephanie Liu
“The only reason why I go live twice a month is because I spend a lot of time and effort in promoting one episode.” - Stephanie Liu
“Live video is a money maker for me.” - Stephanie Liu
“Video just helps you resonate and build rapport with your audiences a lot faster.” - Stephanie Liu
“You’re gonna attract your tribe with your personality.” - Stephanie Liu
“For those of you that want the benefit of live video but are uncomfortable being live right then and there, [Facebook] Premiere gives you the option to take pre-recorded videos and then publish them as if they were a live video.” - Stephanie Liu
“I am the ultimate hype person in terms of getting people pumped up about live video.” –
Stephanie Liu
“The more polished you are, the more fake it feels” - Stephanie Liu

Resources:

Stephanie Liu
Twitter: @heystephanie
Facebook: @heystephanieliu
LinkedIn: Stephanie Liu
Websites: heystephanie.com
Social Media Lab: Lights Camera Live

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 022: Why Your Business Should Have A YouTube Channel

by Brad Friedman | The Digital Slice

Ep 022: Why Your Business Should Have A YouTube Channel

by Brad Friedman

Why Your Business Should Have A YouTube Channel And Some Tools To Make It Easy

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

There are more than enough reasons for you to have your own YouTube channel for your business. YouTube is the second largest search engine in the world. In order for you to be easily searched and found by your preferred audience, you simply have to build your very own series of videos.

It is not an easy feat when you are just starting out and your progress can depend on a number of factors including your skill level as well as confidence level in getting out there and producing your own videos. Fortunately, technology allows for tools you can use and feature simple to complicated capabilities you can match with your business needs. Should you want to have the video professionals do it for you though, this is also a very viable option.

Gord Isman is a remarkable video creator who is well-known here and abroad for his expertise. He developed a wide range of video skills after years of working in the industry. His main goal is to help small business owners and solopreneurs achieve their own goals in relation to video creation and content marketing.

From teaching you which gear to use to develop your self-confidence going live, Gord helps you all the way in setting up and in growing your YouTube audience. Whatever kind of video you need, he can coach you from start to finish. Should you prefer it though, Gord is also a specialist in done-for-you videos as he is a Camtasia-certified video editor. He specializes in storyboarding, video creation, script writing, and Adobe Premiere Pro too.

In this Episode:

How Gord discovered his calling as a video creator after years in the corporate realm
Gord’s work with small business owners on how to get started with video
How to make full use of Gord’s YouTube-ready package
Why a YouTube channel is of utmost importance to entrepreneurs
The main advantages of YouTube compared to other video platforms
Equipment to use to start on your YouTube channel for picture and audio quality
How skill, delivery, content quality, and consistency are top priorities over expensive or high-tech equipment
How to choose the best kind of mic for your specific purposes and voice
Different types of recording options and apps to use
All about editing, software, and editors to use based on your business needs and skill set
Camtasia, Adobe Premiere Pro and other editing software including free versions
How to work SEO into your YouTube content
How thumbnails and titles are more important than tags, SEO-wise
How quality metadata, congruence, and relevance are critical in growing your YouTube channel
YouTube optimization tools to help your business including vidIQ, TubeBuddy, and Morningfame
How to listen to your audience and feed them with the right content
How the thumbnail helps with SEO, personal branding, or getting more people watching your videos
Gord’s nomination at VidSummit 2018 and how he stepped up to make it happen
Gord’s ebook and free consultation offer

Quotes From this Episode:
“So that was my intention in the engineering of my channel, was so that I could show people that I could help them execute and fulfill a lot of their goals in terms of the way video fit in with their marketing and business strategy.” - Gord Isman
“In this age that we live in, a huge amount of consumption on the Internet is video and it’s only increasing.” - Gord Isman
“Video goes into other forms, not just posting on a video for the sake of publishing to be found and searched.” - Gord Isman
“We gotta let go of being that perfectionist and accept where we are - maybe the gear that we have, the budget we have. Don’t let those things constrain you.” - Gord Isman
“You can go crazy with the tech but the best thing is to get started and evolve.” - Gord Isman
“Nothing replaces being able to test out a mic yourself.” - Gord Isman
“There’s more and more, I’ll call it disclosure coming out of YouTube that helps educate us about the algorithm and how search is working.” - Gord Isman
“Morningfame is such a great tool because it helps me strategically look at my own channel and compare it to others in my space and it tells me how my videos are performing strategically compared to others.” - Gord Isman
“There’s a lot of dynamics that go into establishing your branding for your channel and you should often know the thumbnail is a major component of that and you get to diversify that over time.” - Gord Isman

Resources:

Gord Isman
Facebook: @Gord.Isman
LinkedIn: @gord-isman-0934644
Websites: gordisman.com
YouTube: Gord Isman - YouTube
Camtasia: Camtasia
vidIQ: vidIq.com
TubeBuddy: tubebuddy.com
Morningfame: Morningfame

Free Software:
Shotcut: shotcut.org
HitFilm Express: HitFilm Express
WeVideo: wevideo.com

Mobile Editing:
PowerDirector: PowerDirector

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 020: Build Trust And Credibility While Livestreaming

by Brad Friedman | The Digital Slice

Ep 020: Build Trust And Credibility While Livestreaming

by Brad Friedman

Build Trust And Credibility While Livestreaming

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

People do business with people whether it is in a B2B or B2C environment. As humans, we like to deal with people whom we like, trust, and find credible.

As a business owner, this is the perspective you must keep in mind when implementing a digital marketing strategy. And, there is a powerful tool you can use to help build your credibility and have an audience put their trust in you.

Livestreaming gives every business an opportunity to present themselves live in front of an audience and allow prospects, customers and brand advocates some human connection and interaction. Discover how you can use livestreaming to build trust and credibility in this episode.

Ross Brand is the complete package. He is a livestreaming host and coach, live video creator, speaker and podcaster. He is the Founder of Livestream Universe which helps businesses to leverage livestreaming to build their personal brand and tribe.

Ross also has a professional HR background and has been a guest lecturer at New York University on topics such as “Leveraging Social Media to Optimize HR Outcomes” and “Building Your Professional Brand on Social Media for HR Pros”.

In this Episode:

The many ways to use livestreaming to establish your credibility and build trust
How keeping promises and offering only what you can actually deliver helps establish your credibility
How consistency is important in doing livestreams that are regularly scheduled especially when you’re just starting
How to get started with your first livestream and how to deal with content with the right intro/outro and some scripting
How talking about your passion or something you care about is a good topic of choice
How doing interview livestreams with guests is a good training ground to build confidence
Different interviews you can do for your livestream
How to repurpose and distribute livestream content
The importance of having a Facebook business page for livestreaming and other purposes
How to prepare for a livestream but still be flexible during the livestream itself
How to deal with technical issues and other challenges during a livestream
How to select the best interviewees for your type of audience
How expensive equipment is not the end all for a great livestream
How to choose the right equipment such as microphones
How to set up your background
How audio is the most important aspect of your livestream

Quotes From this Episode:
“The place where people go wrong with it is when people are marketing and they make promises they can’t keep.” - Ross Brand
“Offer what you can deliver on.” - Ross Brand
“When you’re starting out, consistency is really important because how else do people find you and how else do they learn about you and how else do they know that you’re serious and you’re gonna keep doing this?” - Ross Brand
“The place to do your first few livestreams are on your personal profile.” - Ross Brand
“Not everybody is suitable for every medium but there’s no reason why most people can’t do a capable job at livestreaming.” - Ross Brand
“Use that time when nobody shows up to practice.” - Ross Brand
“Interviews are a great way to do livestreams in general.” - Ross Brand
“Often, the best questions come from listening to your guest and then amplifying and asking questions based on what they said.” - Ross Brand
“Doing it with second-rate technology is better than not doing it all.” - Ross Brand
“The show really ends without audio.” - Ross Brand

Resources:

Ross Brand
Twitter: @iRossBrand
Facebook: @Livestreamuniverse
LinkedIn: @RossBrand
Websites: livestreamuniverse.com

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia