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Ep 129: Mastering Video Marketing To Engage, Inspire, And Convert

Ep 129: Mastering Video Marketing To Engage, Inspire, And Convert

Ep 129: Mastering Video Marketing To Engage, Inspire, And Convert

by Brad Friedman

Mastering Video Marketing To Engage, Inspire, And Convert

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad and Mike Vannelli talk about the importance of including video in your digital marketing strategy for 2024.

In this episode of The Digital Slice Podcast, Brad and Mike Vannelli talk about the importance of including video in your digital marketing strategy for 2024.

Mike is the Creative Director with Envy Creative. In this role, Mike leads a production team to film commercials for online and TV ads. Mike has produced over 4000 video ads to date, for hundreds of clients, including McDonald's, Warner Bros, USAA, Costco, and more.

Mike is no stranger to the film and TV industry, having spent 10+ years in the business, where he has produced TV shows and music videos for big-name artists. Mike specializes in making sure each piece of content Envy Creative produces is unique and delivers the message the brand, product, or business is looking to convey to its target audience.

Mike helps clients increase sales by producing great content, which leads to more people watching their videos. Envy Creative offers all kinds of services, from explainer videos that focus on a product, brand, or company to national TV campaigns that increase a brand's awareness.

In this Episode:

  • Mike talks about making videos and ads for brands and products.
  • Mike says the optimal length of a video depends on the company and their audience.
  • Mike tells us video has the highest conversion rate of all mediums.
  • Mike talks about AI helping to automate their workflow.
  • Mike says we should still be writing blog posts. But, our posts should include video

Quotes from this Episode:
“Businesses should use video to get new customers, get new downloads, get new eyeballs on whatever they're selling.” – Mike Vannelli
“If you're selling something, usually the quicker you can get there the better. Especially in this day and age with TikTok and and Instagram Reels.” – Mike Vannelli
“Blog posts are going to be important with a relevant video attached.” – Mike Vannelli
“We can definitely tell when a script is written by AI and you know, or ChatGPT.” – Mike Vannelli

Resources:

Mike Vannelli:
LinkedIn: Envy Creative
LinkedIn: Mike Vannelli
Facebook: Envy Creative
X: Envy Creative
Instagram: Envy Creative
YouTube: Envy Creative
TikTok: Envy Creative
Website: Envy Creative

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 057: Distribute & Monetize Your Videos

Ep 057: Distribute & Monetize Your Videos

Ep 057: Distribute & Monetize Your Videos

by Brad Friedman

Distribute & Monetize Your Videos

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Rob Balasabas talk about many things, including Rob's new job at Uscreen, a robust video monetization and distribution platform.

Rob manages the Uscreen Affiliate Program, as well as Uscreen’s Influencer and Brand Partner Relationships. Rob is a content creator at heart, and publishes tutorial videos and livestreams on his personal Youtube Channel and social profiles.

In this Episode:

  • Rob talks bout the Uscreen platform for monetizing your videos.
  • Rob gave us several examples of creators using Uscreen, along with some best use cases.
  • Rob spoke about the experience he gained while working at Thinkific and TubeBuddy.

Quotes from this Episode:
“There's about 11,000 creators who use Uscreen” – Rob Balasabas
“The cool thing is this whole OTT thing and some of us aren't quite there yet.” – Rob Balasabas
“Creators want to make it easy for their audience to consume their content.” – Rob Balasabas

Resources:

Rob Balasabas:
LinkedIn: Rob Balasabas
YouTube: Social Media Club
Instagram: Rob Balasabas
Twitter: Rob Balasabas

Learn more and sign up for Uscreen.

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 051: What’s New In Camtasia 2020?

Ep 051: What’s New In Camtasia 2020?

Ep 051: What's New In Camtasia 2020?

by Brad Friedman

What's New In Camtasia 2020?

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Gord Isman as they chat about what's new in Camtasia 2020.

Gord Isman helps small businesses and entrepreneurs grow their business using online video. Gord has developed a wide variety of video skills in order to be able to help entrepreneurs, small business owners, and YouTubers achieve their video creation goals and solve their content marketing challenges.

Gord offers clients both done-for-you services and one-on-one coaching through every stage of video creation from storyboarding and scriptwriting to shooting and editing. Though Gord is proficient in using many different video editing software platforms, he is best known for his use of Camtasia and has an incredibly popular YouTube channel with close to 8,000 subscribers that is filled with Camtasia tutorials, YouTube Success Strategy Videos and more.

If you want to watch what Gord demonstrated during the podcast, here's the link: https://youtu.be/XZKNZJDsNLA
You can find Gord's full Camtasia 2020 review and demo at https://youtu.be/ZWbTDTPz_BA
Download Camtasia 2020 here: https://gordisman.com/go/camtasia

In this Episode:

  • Gord talks about many of the new features in Camtasia 2020
  • Gord talked about and demonstrated the new Replaceability feature.
  • Gord talked about and demonstrated the new Placeholder and Templates features.
  • Gord talked about and demonstrated the new Presets and Favorites.
  • Gord also talked about why small businesses use Camtasia and its benefits to the small business owner who wants to take his videos to the next level.

Quotes from this Episode:
“You know, times can change when you're given a nice severance package… And I ended up settling into the world of video” – Gord Isman
“I was super excited about producing a video for this year's release of Camtasia 2020 because I think it has double to triple the amount of new features that I've seen in the last several releases.” – Gord Isman
“You're going to see that this gives you the building blocks and power, especially for people that don't have a lot of editing skill but now can have opportunity to create videos more quickly.” – Gord Isman
“Business owners need to look at at the different kinds of uses and purposes for videos and what is your need” – Gord Isman
“Camtasia is for people who want to get videos DONE and want them to look professional” – Gord Isman

Resources:

Gord Isman:
Facebook: Gord Isman
Instagram: Gord Isman
LinkedIn: Gord Isman
Website: gordisman.com

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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