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3 SEO Tips: Avoiding Slang, Jargon And Complex Sentence Structures

3 SEO Tips: Avoiding Slang, Jargon And Complex Sentence Structures

Every business owner is looking for SEO tips. It's getting harder and harder to get our website found via organic searches. So, SEO, or search engine optimization, has become very important. The actually language you use is also very important in keeping or driving away current customers, leads and prospects. You can convey the same information in a conversational, technical, dry, forceful or enthusiastic way. But the way in which you write needs to resonate with your target audience. (more…)

Will Customer Reviews Help or Hurt My Business?

Customer Reviews, Yelp, Google, Bing, YahooPeople often ask me, “Will customer reviews help or hurt my business?” Several months ago, I advised readers not to panic over customer reviews and to claim their accounts on Google Local, Yelp, and other sites that list businesses and accept reviews. Since then, I’ve come across a mix of opinions regarding customer reviews, and I still think that good, honest businesses benefit from reviews, even if they aren’t always full of praise. (more…)

Local Business? Make Sure Your Content Says So For SEO

SEO, Search Engine Optimization, Panda, Pigeon, Small Business, Google, Yahoo, YelpIt’s been a busy updating season for Google and SEO. In late September, it released an update to its Panda algorithm, which may not affect you very much if you’ve been playing by Google rules and not trying to get away with black hat or spammy practices. Moreover, Panda gives local businesses a good reason to revisit their content because it came after another update, Pigeon, which focuses on searches for local businesses. (more…)

Reports of Yahoo’s Death Are Premature

yahoo-logoYahoo's chief executive Marissa Mayer appears to be on course to turn around Yahoo, a company many took for dead not long ago. A review of recent interviews indicates Mayer's vision for Yahoo “is about making the world's daily habits more inspiring and entertaining.” Mayer also has been telling us that Yahoo is developing technology intended to personalize content from the Internet and make it accessible to people on their mobile devices. (more…)

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