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Ep 042: Telling Better Stories Through Brand Content

Ep 042: Telling Better Stories Through Brand Content

by | The Digital Slice

Ep 042: Telling Better Stories Through Brand Content

by Brad Friedman

Telling Better Stories Through Brand Content

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Creating valuable brand content is how you connect to your audience and how you engage with them in your social media posts, blogs, videos, and other digital marketing. Your customers, your clients, your target audience knows you are putting effort to the content you share. They are more likely to follow businesses that provide content worthy of their time.

Learn more from Melanie Deziel as she shares her knowledge and experience capitalizing on the things that matter by telling your stories through brand content.

In this Episode:

  • Storytelling as a marketing tactic
  • Social media levels the playing field
  • How do we tell the stories?
  • Story ideas and what are the two things they are made up of
  • How to turn your “I don’t know what to share” into valuable content for your audience
  • The Content Idea Matrix
  • What can you teach your audience through the content you're making?

Quotes from this Episode:

“Story ideas are made up of 2 things: it's a focus, what will you be talking about? And it's a format, how are you bringing it to life? It's like before cooking dinner you need to know what your ingredients are and how you're going to do it. Otherwise, it's going to be a long process of trial and error.” – Melanie Deziel
“The scale of the stories that small business owners and huge companies tell are different. Their resources, the amount of time they spend to tell these stories, and their dedication can be different. But the core stuff can be done by anyone.” – Melanie Deziel
“Many of our tactics as a marketer are not designed to connect to people's hearts. We use charts or statistics and people have a hard time connecting with numbers.” – Melanie Deziel
“Everything is storytelling in some way. The way we use stories or content to engage our audience is already storytelling. It comes in so many forms.” – Melanie Deziel
“Stories are a renewable resource, and it's something you're not going to run out of. The problem here is you're not giving yourself enough framework to come up with those ideas.” – Melanie Deziel

Resources:

Melanie Deziel
Instagram: @meldeziel
LinkedIn: @MelanieDeziel
Facebook: @StoryFuel
Instagram: @StoryFuel.co
——–
Story Fuel Content Matrix: Content Matrix
Story Idea Guide: Idea Guide

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 041: It’s Distracted Driving Awareness Month!

Ep 041: It’s Distracted Driving Awareness Month!

by | The Digital Slice

Ep 041: It’s Distracted Driving Awareness Month!

by Brad Friedman

It’s Distracted Driving Awareness Month!

What could be more important than digital marketing news, tips, and tricks? Well, April is Distracted Driving Awareness month, and we feel it’s important to take a break from digital news and learn how we can all do a little better on the road.

In this Episode:

  • How we all are witnesses to distracted driving or are distracted drivers ourselves
  • Distracted Driving as defined by the Department of Transportation
  • How to handle distractions while driving
  • Our critical role in helping eliminate distracted driving

Quotes from this Episode:

“One thing we can absolutely control is whether we drive distracted or not.” - Brad Friedman
“I don’t love laying out a problem without some, at least, potential solutions.” - Brad Friedman
“We need to remember that this is something that is completely within our control. So let’s take control and do what we can to stop distracted driving.” - Brad Friedman

Resources:

April is Distracted Driving Awareness Month

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 040: Let’s Talk About Social Media Marketing World 2019

Ep 040: Let’s Talk About Social Media Marketing World 2019

by | The Digital Slice

Ep 040: Let's Talk About Social Media Marketing World 2019

by Brad Friedman

Let's Talk About Social Media Marketing World 2019

Social Media Marketing World #SMMW19 is an extraordinary huge conference held every year in San Diego and hosted by Social Media Examiner. It is attended by all sorts of individuals but mainly social media marketers. It is my second time attending the conference this year and it was a blast. Listen while I share my experience and some of the big things I learned.

One of the highlights of the conference is the networking and meeting people I’ve met online, in person. The networking opportunities alone, make this conference a must-attend event, every year. The opportunity to learn from my peers is another reason to never miss this conference.

This year there was a lot of talk about Facebook. There was also a lot of talk about video. Live video, recorded video and Facebook and Instagram Stories were hot topics.

Have a listen to learn what I learned!

In this Episode:

  • Social Media Marketing World is a chance to personally see the people you’ve met online
  • Social Media Marketing World provides an opportunity to meet top social media influencers
  • How to network with other digital marketers at the conference
  • How to leverage the vendor’s area
  • Why Thinkific is valuable as a platform for launching your online courses
  • How impressive the speaker line up was at the conference
  • A special focus on Facebook as one of the major topics at the conference
  • Why Social Media Examiner canceled their Facebook Live shows in favor of YouTube
  • The major changes that Facebook has implemented and continues to make that need adapting to
  • The Facebook practices that you’re used to which don’t seem to be working anymore
  • How video is what’s working best on Facebook in terms of reach and engagement
  • How Facebook Groups are a must considering Facebook’s move for building community within the platform

Quotes from this Episode:
“The other thing that was in this room were a bunch of tables where you could network with other digital marketers and that was a blast.” - Brad Friedman
“I loved walking around the vendor area. Many of the tools I use had booths there. Many of the tools I’ve heard about and wanted to learn more about had a booth there.” - Brad Friedman
“It’s a good example of why companies like Thinkific do have a presence at conferences like this because if you get to develop some kind of relationship with the people who work there, you’re feeling more comfortable about using the tool already.” - Brad Friedman
“The learning opportunities are immense.” - Brad Friedman
“The speaker list at this conference is really unbelievable. There’s so many great names all in one place.” - Brad Friedman
“I’m so glad I went back again this year. I was a lot more comfortable. I went with a plan. I went with a list of people I wanted to make sure I met and I think I got a ton more out of it this time around.” - Brad Friedman
“The topic of Facebook was discussed throughout the hallways, at the networking tables, in several of the keynotes, and in many of the workshops.” - Brad Friedman
“This concept of building a community has led many people to prophesize on the possibility that Facebook is gonna start emphasizing Facebook groups.” - Brad Friedman
“And really the thing that is working the best on Facebook is video.” - Brad Friedman

Resources:

Social Media Examiner blog post: “Is Facebook Organic Marketing Dead?”

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 039: Giving Customers Too Many Choices May Result In Fewer Sales

Ep 039: Giving Customers Too Many Choices May Result In Fewer Sales

by | The Digital Slice

Ep 039: Giving Customers Too Many Choices May Result In Fewer Sales

by Brad Friedman

Giving Customers Too Many Choices May Result In Fewer Sales

When you shop, are you more likely to make a purchase if you have more choices? Or, before you buy, do you prefer to narrow down the choices before making a decision? It seems logical to think if you offer customers more choices, they will purchase more. However, the opposite may be true. Find out about the findings of a university study on tis topic. In this episode of the Digital Slice podcast, I take a deep dive into an important sales tactic, and I share a personal story with you too.

In this Episode:

  • How to grow your business when you marketing and sales teams are working together as a team
  • How giving customers too many choices can lessen sales
  • A university study illustrating how providing too many choices can overwhelm customers
  • How providing more choices is attractive at first but can make buying decisions difficult for customers
  • How to apply this sales concept to digital marketing
  • My personal life-changing experience in helping my daughter pick her wedding dress
  • How helping your customers narrow their choices down helps them decide what to purchase

Quotes from this Episode:
“I’m a firm believer that your business’ success lies in the ability of your marketing team to work together with your sales team. Break down the silos!” - Brad Friedman
“I like to think of marketing as something that elicits a response from a lead.” - Brad Friedman
“Contrary to popular belief, too many choices can be bad for sales.” - Brad Friedman
“The fewer choices you give them, the easier it will be to make a choice.” - Brad Friedman
“But what could be more special for a dad than to have the honor of being with his daughter when she chooses the dress she will be married in. I can’t even describe how I felt or how incredible the experience affected our father-daughter relationship.” - Brad Friedman
“She had the sales tactic down. She limited our choices, and my daughter walked away with one or two dresses in mind.” - Brad Friedman

Resources:

“When Choice is Demotivating: Can One Desire Too Much of a Good Thing?”

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 038: Let’s Start Making Our Marketing Content Accessible And Inclusive

Ep 038: Let’s Start Making Our Marketing Content Accessible And Inclusive

by | The Digital Slice

Ep 038: Let's Start Making Our Marketing Content Accessible And Inclusive

by Brad Friedman

Let's Start Making Our Marketing Content Accessible And Inclusive

Digital marketing is here to stay. Businesses taking advantage of digital marketing today are more likely to succeed. And, social media marketing should be a big part of your digital marketing strategy. But how does it really work? Do you just need an image, a video or audio to post every day?

It takes a lot of time and effort to plan and post valuable content on your social media channels. So, when you do post something, don’t you want to get as many eyes on it as possible? One tactic for doing this is to make certain your content is accessible and inclusive. Can your images be enjoyed by someone visually impaired? Can your video be consumed by persons with hearing impairment? In this episode of The Digital Slice Podcast, Brad talks about how important inclusive design is for your digital marketing strategy.

In this Episode:

  • Accessibility in today's digital slice
  • Digital marketing tools and tactics you need to succeed
  • Ideas for creating accessible inclusive content
  • Enhancing user experience to your website visitors

Quotes from this Episode:

“We do want to send our message out to as many people as we can online.” - Brad Friedman
“Inclusive design for social media simply means the design method with the intent to deliver an incredible user experience to as many people as possible.” - Brad Friedman
“A recent survey of Facebook users in 50 countries found that more than 30% of people report difficulty with at least one of the following: seeing, hearing, speaking organizing thoughts, walking, or grasping with their hands.” - Brad Friedman
“Emojis can get read aloud by assistive technology. That means people will hear loudly “crying face,” and so on.” - Brad Friedman
“Include captions in your videos. Close captions are crucial for viewers with hearing impairments, and it can actually enhance the experience for other viewers.” - Brad Friedman
“Add alternative texts to your Instagram posts. When you post a photo click on ‘advanced settings'. Then type in the description that will allow all of your followers to experience the content.” - Brad Friedman
“Enable image descriptions on Twitter.” - Brad Friedman
“Men get 4 times as much screen time as women. Men speak 7 times more than women. 25% of ads feature men only vs. 5% that feature women only. 18% of ads feature male voices vs. 3% of ads with only female voices. Women are 40% more likely to be shown in the kitchen. Men are 89% shown as smart. Women are shown in sexually revealing clothing 5 times more than men. And 40% of women polled by Unilever say that they do not identify what the women they see in the advertising. You can take these also into consideration as we create our inclusive and accessible content.” - Brad Friedman

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 037: Social Media Management Is A BREEze!

Ep 037: Social Media Management Is A BREEze!

by | The Digital Slice

Ep 037: Social Media Management Is A BREEze!

by Brad Friedman

Social Media Management Is A BREEze!

Managing your social media accounts seems easy task until you realize that as easy as it appears to be, it still takes time. And, when running a small business, or any size business for that matter, time is money.

Bree Palmer is a Social Media Maven who is passionate about brand awareness and community building. Bree is an Instagram star and a brand ambassador for a clothing company. She is a dedicated social media manager for small businesses. Bree is an interior decorator by training but found her love for social media and community building and turned it into a business.

In this Episode:

  • How Bree incorporated social media management into her career as an interior decorator and then spun if off into a business of its own
  • The Who, What, and How to being a social media manager
  • How to be mindful of brand awareness when managing your social media
  • Why consistent branding is critical
  • The multitude of social media strategies for realtors
  • Why authenticity is key in resonating with your audience
  • How to overcome your fear of doing live videos
  • Why hire a social media manager
  • How a social media manager goes about creating a strategy for you
  • Tips on how to get to the next level on Instagram
  • Bree’s take on buying likes or followers on Instagram

Quotes from this Episode:
“Up until recently, I just kept doing what I wanted to do with the socials and learned on my own page about what to do and what not to do; tried different things, built a pretty good community on Instagram and then people started finding me through my own personal stuff and here we are.” - Bree Palmer
“My focus when I do it for other people is brand awareness and community building.” - Bree Palmer
“I like the whole digital community building side of things, so that’s like actually getting in the comments and commenting on posts and building those relationships up right.” -Bree Palmer
“A lot of it is about creating consistent content and content that’s all branded in the same way.” - Bree Palmer
“From a social media aspect, it’s just putting that out there. It’s also about making sure the content that goes out really fits your brand and your message and what you’re trying to promote” - Bree Palmer
“Realtors really do have like probably the bread and butter of the social media world.” - Bree Palmer
“Your time is worth money too. So, you’ll have to just figure out if the amount of money you’re gonna spend trying to figure out these platforms and figure out your strategy and figure out all the other things is worth it. Or if you can just hire out and get someone to help and just make sure you’re consistent.” - Bree Palmer
“You have to build those relationships first. They’re not just gonna come to you.” - Bree Palmer

Resources:
Bree Palmer
Twitter: @BreePalm
Instagram: @bree.palmer
Facebook: Breeing Social
LinkedIn: Bree Palmer
Website: Breeing Social
Linktree: Bree's Linktree

BBxCollection - End The Stigma Tee: End The Stigma Tee

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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