It’s Distracted Driving Awareness Month!

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 040: Let’s Talk About Social Media Marketing World 2019

by Brad Friedman | The Digital Slice

Ep 040: Let's Talk About Social Media Marketing World 2019

by Brad Friedman

Let's Talk About Social Media Marketing World 2019

Social Media Marketing World #SMMW19 is an extraordinary huge conference held every year in San Diego and hosted by Social Media Examiner. It is attended by all sorts of individuals but mainly social media marketers. It is my second time attending the conference this year and it was a blast. Listen while I share my experience and some of the big things I learned.

One of the highlights of the conference is the networking and meeting people I’ve met online, in person. The networking opportunities alone, make this conference a must-attend event, every year. The opportunity to learn from my peers is another reason to never miss this conference.

This year there was a lot of talk about Facebook. There was also a lot of talk about video. Live video, recorded video and Facebook and Instagram Stories were hot topics.

Have a listen to learn what I learned!

In this Episode:

Social Media Marketing World is a chance to personally see the people you’ve met online
Social Media Marketing World provides an opportunity to meet top social media influencers
How to network with other digital marketers at the conference
How to leverage the vendor’s area
Why Thinkific is valuable as a platform for launching your online courses
How impressive the speaker line up was at the conference
A special focus on Facebook as one of the major topics at the conference
Why Social Media Examiner canceled their Facebook Live shows in favor of YouTube
The major changes that Facebook has implemented and continues to make that need adapting to
The Facebook practices that you’re used to which don’t seem to be working anymore
How video is what’s working best on Facebook in terms of reach and engagement
How Facebook Groups are a must considering Facebook’s move for building community within the platform

Quotes from this Episode:
“The other thing that was in this room were a bunch of tables where you could network with other digital marketers and that was a blast.” - Brad Friedman
“I loved walking around the vendor area. Many of the tools I use had booths there. Many of the tools I’ve heard about and wanted to learn more about had a booth there.” - Brad Friedman
“It’s a good example of why companies like Thinkific do have a presence at conferences like this because if you get to develop some kind of relationship with the people who work there, you’re feeling more comfortable about using the tool already.” - Brad Friedman
“The learning opportunities are immense.” - Brad Friedman
“The speaker list at this conference is really unbelievable. There’s so many great names all in one place.” - Brad Friedman
“I’m so glad I went back again this year. I was a lot more comfortable. I went with a plan. I went with a list of people I wanted to make sure I met and I think I got a ton more out of it this time around.” - Brad Friedman
“The topic of Facebook was discussed throughout the hallways, at the networking tables, in several of the keynotes, and in many of the workshops.” - Brad Friedman
“This concept of building a community has led many people to prophesize on the possibility that Facebook is gonna start emphasizing Facebook groups.” - Brad Friedman
“And really the thing that is working the best on Facebook is video.” - Brad Friedman

Resources:

Social Media Examiner blog post: “Is Facebook Organic Marketing Dead?”

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

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https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

“When Choice is Demotivating: Can One Desire Too Much of a Good Thing?”

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 039: Giving Customers Too Many Choices May Result In Fewer Sales

by Brad Friedman | The Digital Slice

Ep 039: Giving Customers Too Many Choices May Result In Fewer Sales

by Brad Friedman

Giving Customers Too Many Choices May Result In Fewer Sales

When you shop, are you more likely to make a purchase if you have more choices? Or, before you buy, do you prefer to narrow down the choices before making a decision? It seems logical to think if you offer customers more choices, they will purchase more. However, the opposite may be true. Find out about the findings of a university study on tis topic. In this episode of the Digital Slice podcast, I take a deep dive into an important sales tactic, and I share a personal story with you too.

In this Episode:

How to grow your business when you marketing and sales teams are working together as a team
How giving customers too many choices can lessen sales
A university study illustrating how providing too many choices can overwhelm customers
How providing more choices is attractive at first but can make buying decisions difficult for customers
How to apply this sales concept to digital marketing
My personal life-changing experience in helping my daughter pick her wedding dress
How helping your customers narrow their choices down helps them decide what to purchase

Quotes from this Episode:
“I’m a firm believer that your business’ success lies in the ability of your marketing team to work together with your sales team. Break down the silos!” - Brad Friedman
“I like to think of marketing as something that elicits a response from a lead.” - Brad Friedman
“Contrary to popular belief, too many choices can be bad for sales.” - Brad Friedman
“The fewer choices you give them, the easier it will be to make a choice.” - Brad Friedman
“But what could be more special for a dad than to have the honor of being with his daughter when she chooses the dress she will be married in. I can’t even describe how I felt or how incredible the experience affected our father-daughter relationship.” - Brad Friedman
“She had the sales tactic down. She limited our choices, and my daughter walked away with one or two dresses in mind.” - Brad Friedman

Resources:

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 038: Let’s Start Making Our Marketing Content Accessible And Inclusive

by Brad Friedman | The Digital Slice

Ep 038: Let's Start Making Our Marketing Content Accessible And Inclusive

by Brad Friedman

Let's Start Making Our Marketing Content Accessible And Inclusive

Digital marketing is here to stay. Businesses taking advantage of digital marketing today are more likely to succeed. And, social media marketing should be a big part of your digital marketing strategy. But how does it really work? Do you just need an image, a video or audio to post every day?

It takes a lot of time and effort to plan and post valuable content on your social media channels. So, when you do post something, don’t you want to get as many eyes on it as possible? One tactic for doing this is to make certain your content is accessible and inclusive. Can your images be enjoyed by someone visually impaired? Can your video be consumed by persons with hearing impairment? In this episode of The Digital Slice Podcast, Brad talks about how important inclusive design is for your digital marketing strategy.

In this Episode:

Accessibility in today's digital slice
Digital marketing tools and tactics you need to succeed
Ideas for creating accessible inclusive content
Enhancing user experience to your website visitors

Quotes from this Episode:

“We do want to send our message out to as many people as we can online.” - Brad Friedman
“Inclusive design for social media simply means the design method with the intent to deliver an incredible user experience to as many people as possible.” - Brad Friedman
“A recent survey of Facebook users in 50 countries found that more than 30% of people report difficulty with at least one of the following: seeing, hearing, speaking organizing thoughts, walking, or grasping with their hands.” - Brad Friedman
“Emojis can get read aloud by assistive technology. That means people will hear loudly “crying face,” and so on.” - Brad Friedman
“Include captions in your videos. Close captions are crucial for viewers with hearing impairments, and it can actually enhance the experience for other viewers.” - Brad Friedman
“Add alternative texts to your Instagram posts. When you post a photo click on ‘advanced settings'. Then type in the description that will allow all of your followers to experience the content.” - Brad Friedman
“Enable image descriptions on Twitter.” - Brad Friedman
“Men get 4 times as much screen time as women. Men speak 7 times more than women. 25% of ads feature men only vs. 5% that feature women only. 18% of ads feature male voices vs. 3% of ads with only female voices. Women are 40% more likely to be shown in the kitchen. Men are 89% shown as smart. Women are shown in sexually revealing clothing 5 times more than men. And 40% of women polled by Unilever say that they do not identify what the women they see in the advertising. You can take these also into consideration as we create our inclusive and accessible content.” - Brad Friedman

Brad Friedman

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Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia