Within the last several years, inbound marketing has transformed the way businesses attract and gain customers. In the past, small businesses attempting to reach prospective customers relied mostly on traditional methods such as placing ads, running television commercials, and cold calling. This is referred to as outbound marketing because the efforts of the business extend outward to the customer. The small business is the one initiating contact with the prospect. Inbound marketing, however, is the reverse of outbound marketing. read more…