Developing Your Inbound Marketing Strategy
In 2011, a husband and wife team founded Main Line Family Law Center in Haverstown, Pa. The center was a small business of two professionals against the world. Divorce issues and family law are a field where quiet, private consultative marketing is better than anything noisy. The clients of the family law center would rather quietly Google than ask friends where to go or see brash advertising on television. read more…
Brands As Robots: The Future Of Tech Personalization
In the future, you will have personal relationships with the brands that surround you. What does that mean exactly? It means the massive shift from outbound marketing to highly personalized inbound marketing will reach its logical conclusion: brands will become personalities (think of the endearing droids in Star Wars), who can consolidate all of the objectives of content marketing into a simple 1:1 interaction between the customer and the brand. read more…
Memorial Day Marketing Ideas
Memorial Day is May 30th and is part of Military Appreciation Month. Many also celebrate Memorial Day as the introduction to Summer. The nation honors the service of those who sacrificed their lives serving in The United States military. It also celebrates the coming of Summer. What is the coincidence of these two apparently opposite sentiments? The coincidence may be related to flowers. The holiday originated after the American Civil War as Decoration Day, a day when the nation decorated the graves of veterans with flowers, the flowers of May. You know, “April showers bring May flowers.” The holiday became Memorial Day with the merger of the Union and Confederate Decoration Day holidays merged after the turn of the century. read more…
Is Your Business Snapping?
You've probably been reading about Snapchat's popularity. Snapchat usage has gone through the roof in recent months. And, it's not just being used by kids who like that they can snap whatever they want to a friend and their snap disappears, never to be seen again. read more…
