I have a confession to make. I am one of those small business owners who spend more time working IN the business than ON the business. I've been in business for 9 years and think this has pretty much always been the case. This is okay when we're really busy with client work and emails are coming in daily from prospects. But that isn't always the case, and when things are slow, it's too late to be working ON the business because results don't happen overnight. (more…)
Competition among banks is as intense as ever. Banking is especially prone to de-personalization. Digital marketing is a means for banks to develop a more personalized, humanized look and feel. (more…)
![[PODCAST] Generate Revenue With Your Holiday Marketing Plan](https://friedmansocialmedia.com/wp-content/uploads/2026/11/Episode-28_560.jpg)
The holiday season is everyone’s favorite time of the year: family get-togethers, meet-ups with friends, great food and wine, and of course, the endless parties. One can so easily get caught up in the whirlwind of events and activities that even a business owner like yourself can’t help but relax and enjoy the celebrations. (more…)
![[PODCAST] Virtual Assistants Can Help With Your Digital Marketing Tasks](https://friedmansocialmedia.com/wp-content/uploads/2018/12/Episode-25_560.png)
Imagine being able to design your own life and actually love the life you are living. As a business owner, it seems like a far-fetched idea with all the tasks you have to get done on a daily basis. While you don't mind having to do it for the sake of business success, it can have some serious consequences on both your physical and mental health, which is not a worthwhile trade off. On the other hand, there is a way for you to have the best of both worlds. You can still grow your business while also having the time to do the other things you want to do and be with the people you love - living life to the fullest. Having a virtual assistant by your side is your ticket to living the life you want, as Jess Ostroff Tyson discusses in this episode of The Digital Slice Podcast. (more…)
The banking industry is no different than any other industry. Whether you're a credit union, a bank, an investment firm, or any other small financial business, you have to consider how to benefit from digital marketing. Understanding inbound marketing can ensure that you're getting the market saturation that you need. (more…)
![[PODCAST] Don’t Just Sit There! Develop A Digital Marketing Strategy](https://friedmansocialmedia.com/wp-content/uploads/2026/11/Episode-18_560.png)
I hope I don't need to convince you how important it is for you to create a presence online if you're running a business in today’s digital world. Your target audience, would-be clients, existing market, and potential community are online. It's logical and efficient for you to connect with them right where they are. It provides business owners like yourself a non-invasive, more welcoming, and comfortable venue to reach them and interact with them. (more…)
