by Brad Friedman | General Business Advice, Social Media
Though face-to-face networking remains crucial to the success of your business, taking advantage on online tools can be a great supplement to all your other efforts to find prospects. Personally, I'm not always comfortable at networking events. Trolling for customers online is very comfortable and often leads to the identification of a prospect followed by a live meeting for coffee. Using Twitter to identify prospect, see how they behave online, and then engage with them, can be an incredibly efficient use of your networking time. (more…)
by Brad Friedman | General Business Advice, Social Media |
I've been reflecting on the history of marketing and my continuing struggle with the phrase Return On Investment (ROI) as it pertains to marketing. The world of marketing has changed. Over the past several years social media has changed the way every business is thinking about marketing. Social media hasn't just affected marketing. (more…)
by Brad Friedman | General Business Advice, Social Media
Still wondering why your business should be taking advantage of Pinterest? Maybe the infographic below will help. See who is using Pinterest and how they are using it. Tell us if your business is using Pinterest and how you're using it. Or, tell us why your business is not using Pinterest. (more…)
by Brad Friedman | General Business Advice, Social Media
Photo: technmarketing.com
by Brad Friedman | General Business Advice, Social Media
Are you wondering how your business can use Pinterest, the latest social media craze? Pinterest reached 7.2 million visitors in the U.S. in December 2011, according to Compete. Pinterest is easy to use and lets you visually share your message with prospects. Need some convincing? Check this out. (more…)
by Brad Friedman | General Business Advice, Social Media
Yesterday, LinkedIn announced the launch of its Follow Company button. Companies may add this button to their websites, making it easier for customers, clients job seekers and prospects to begin following companies of interest, on LinkedIn. (more…)
Though face-to-face networking remains crucial to the success of your business, taking advantage on online tools can be a great supplement to all your other efforts to find prospects. Personally, I'm not always comfortable at networking events. Trolling for customers online is very comfortable and often leads to the identification of a prospect followed by a live meeting for coffee. Using Twitter to identify prospect, see how they behave online, and then engage with them, can be an incredibly efficient use of your networking time. (more…)
